Market Edge Completes Acquisition of RTB Social

    Margaret McGuire

    Consulting Group Acquires Connecticut-Based Social Marketing Agency

    Market Edge, a global strategy, marketing and management consulting group, today announced that it has completed the acquisition of RTB Social LLC, a Connecticut-based social media marketing agency.

    The transaction strengthens Market Edge’s commitment to deliver client tailored projects and programs. Market Edge will now offer end-to-end social media services, including strategy development and leadership; social engagement, amplification and outreach; and social media training and development.

    “Our B2B, category leading clients are embracing social media as part of their overall strategy to engage markets and customers,” explained Market Edge President Paul Drees. “RTB Social has demonstrated the return on investment for social marketing in terms of improved brand metrics, greater lead generation and increased sales. This is exactly what our clients want – quantifiable results from social marketing. Also, our global footprint provides RTB’s clients with agency services in multiple new regions and languages.”

    For the past 15 years, Market Edge has delivered strategy, marketing and sales consulting projects and management development programs for a wide range of Fortune 500 companies in more than 60 countries. RTB Social provides fully-integrated social media services for a client base that includes leaders in microcontroller technologies, secure ID solutions, publishing and hospitality. The acquisition will enable Market Edge to leverage both companies’ capabilities to offer marketing strategy and agency services to meet today’s social-savvy and digitally-equipped world.

    “We are thrilled and honored to bring our social media expertise to Market Edge. With all of the clutter in the cybersphere, it can be overwhelming when companies and their brands look to generate social media visibility and engagement,” expressed Artie Beavis, RTB Social President and now Market Edge Senior Consultant. “By combining the best of Market Edge’s strategic marketing capability with the best of RTB Social’s next-gen marketing expertise, we can offer clients a more complete solution.”

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