Market Edge worked with the client to design an Innovation Roadmap that would
- Align with target segments with unmet clinical and / or economic needs and ‘innovation headroom’ (device, procedure, instrumentation, business model, etc.)
- Set priorities for investments in research, development, capabilities and clinical studies that would enable the development of the most impactful technologies and ‘vectors’
Next, Market Edge worked with the client’s constituent Business Units to identify market needs, key trends and technology ‘vectors’ that would drive new sources of value creation.
A series of cross-functional workshops then identified, assessed and proposed the ‘vectors’ to be developed and the appropriate sequence ensuring early returns on investment to the current product portfolio.