Engaging and Competitive Team Learning

    Sales and Marketing Meetings
    Deliver the memorable experience that builds capability in your commercial organization.

    Teams must make segmentation, targeting, pricing and investment decisions with limited resources.

    Capability Development
    Build a general manager’s mindset for individuals and teams responsible for delivering business performance.

    Market Edge simulations incorporate decision making across diverse functions: manufacturing, sales, marketing, finance, and product development.

    Team Building
    Develop leadership team capability and effectiveness.

    Market Edge simulations provide experiential learning based on changing market dynamics and competitive response.

    What is the EdgeSim™ suite of business simulations?

    EdgeSim™ is a highly engaging approach to experience the impact of strategic decisions on P&L and cash performance. Hundreds of teams from category leading companies in a wide range of markets have used the Market Edge suite of simulations:

    • Specialty Chemicals and Materials
    • Life Sciences (Pharmaceuticals, Healthcare, Agriculture & Bioscience)
    • Commodities (Oil & Gas, Mining, Metals)
    • Business to Consumer

     

    All engagements are led by a Market Edge Sr. Consultant, providing coaching and learning references.

    Teams manage a business through multiple rounds, making decisions, impacting the market and experiencing the results.  Through this simulation your teams will experience:

    • the importance of setting clear, consistent business unit strategy
    • the impact of segmentation, targeting, and positioning decisions with limited resources
    • how competitive behavior can create or destroy market value
    • the importance of aligning R&D and Marketing spend with changing market dynamics

    I am Interested in Business Simulations


    Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

    Breana Roides
    Senior Manager, WW Marketing Education Global Education Solutions, Johnson & Johnson

    Great group of people. Love the anecdotal information and examples from the projects you have worked on!

    VIneeth Varghese
    Sr. Global Marketing Manager, Accutome

    The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.

    Christina Pike
    Marketing Analyst, Buckhorn Inc.

    The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are

    Todd Nilsen
    Marketing Lead, MTF Biologics

    With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.

    Steve Medvetz
    Business Leader at W. L. Gore and Associates Inc.
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