Business Simulations
What is the EdgeSim™ suite of business simulations?
![EdgeSim-Slide4](https://mkt-edge.com/wp-content/uploads/2017/09/EdgeSim-Slide4-1024x682.png)
EdgeSim™ is a highly engaging approach to experience the impact of strategic decisions on P&L and cash performance. Hundreds of teams from category leading companies in a wide range of markets have used the Market Edge suite of simulations:
- Specialty Chemicals and Materials
- Life Sciences (Pharmaceuticals, Healthcare, Agriculture & Bioscience)
- Commodities (Oil & Gas, Mining, Metals)
- Business to Consumer
All engagements are led by a Market Edge Sr. Consultant, providing coaching and learning references.
![EdgeSim-Slide1](https://mkt-edge.com/wp-content/uploads/2017/09/EdgeSim-Slide1.png)
Teams manage a business through multiple rounds, making decisions, impacting the market and experiencing the results. Through this simulation your teams will experience:
- the importance of setting clear, consistent business unit strategy
- the impact of segmentation, targeting, and positioning decisions with limited resources
- how competitive behavior can create or destroy market value
- the importance of aligning R&D and Marketing spend with changing market dynamics