Business Improvement Projects
    Capability Development Programs
    Customer R&D℠ Primary Research & Analysis

    Focus Industries







    On 140 acres of unused land on Nellis Air Force Base, Nev., 70,000 solar panels are part of a solar photovoltaic array that will generate 15 megawatts of solar power for the base.  (U.S. Air Force photo/Airman 1st Class Nadine Y. Barclay)

    Medical Devices

    L0060175 Hip joint replacement, United States, 1998
Credit: Science Museum, London. Wellcome Images
Made from titanium alloy, this prosthetic (shown in the centre) is used to replace worn out, damaged or diseased hip joints. Joint replacements and implants are made from materials such as titanium that are not recognised by the human body (so they will not be attacked by the immune system and rejected). With an ageing population, over 50,000 hip replacements are now carried out in the United Kingdom each year. This example was made by Sulzer Orthopedics Inc, who also donated the hip replacement to the Science Museum’s collections. It is shown here with other replacement joints (1999-828, 1999-829, 1999-831).
1998 Published:  - 

Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0


    Years of Client Experience
    Countries Served
    Projects and Programs Delivered

    Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

    Breana Roides
    Senior Manager, WW Marketing Education Global Education Solutions, Johnson & Johnson

    Great group of people. Love the anecdotal information and examples from the projects you have worked on!

    VIneeth Varghese
    Sr. Global Marketing Manager, Accutome

    The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.

    Christina Pike
    Marketing Analyst, Buckhorn Inc.

    The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are

    Todd Nilsen
    Marketing Lead, MTF Biologics

    With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.

    Steve Medvetz
    Business Leader at W. L. Gore and Associates Inc.




    • Client Engagements
    • 1992 -2000
      Early Years
    • 2001
      UK Office Established
    • 2005 - 2015
      Growth Milestones
    • 2017
      Healthcare Accelerator

    Client Engagements

    Market Edge has delivered projects or programs in the blue shaded countries during the past 5 years. In the green shaded countries, Market Edge has delivered programs in local language (non-English) with content adjusted for culture and business relevance.

    Early Years

    1992 - Market Edge Team established within ICI as an internal marketing consultancy based in the United Kingdom.
    1996 - U.S.A. satellite office (in Wilmington, Delaware) established.
    2000 - Management buyout completed, establishing Market Edge as privately held, independent company.

    2001 - UK Office

    Market establishes EU legal entity and office in the UK.

    Growth Milestones

    2006 - Market Edge Case Studies (Vector Tobacco, Claritin) earn awards in Europe and USA.
    2010 - Market Edge team surpasses 50th In-Country project delivery.
    2013 - Market Edge acquires RTB Social, a Digital Marketing Communications Company.
    2014 - Market Edge launches Strategic Marketing Open Programs in Brasil and USA.
    2015 - Market Edge establishes Switzerland Legal Entity and Office in Lucerne.

    Healthcare Accelerator

    2017 - Market Edge launches Healthcare Accelerator program, a 2-day boot camp for individuals and teams responsible for launching, growing or repositioning a healthcare offer.




      • Our Monthly Newsletter

      • Demo Tools & Concepts

      • Best Practices 

      • New Program Offerings

      • Delivered Once a Month – No Spam