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    Business Improvement Projects Achieve enduring, quantifiable results Learn More Capability Development Programs Applied learning, tailored to your business Learn More Benchmarks and Assessments Drive your organizational ROI Learn More Market Research Develop actionable insights for your business Learn More Market Edge Academy Learning programs to develop commercial excellence View Academy Programs

    Our Services

    We work with clients to

    • understand their business performance challenges, then create and implement solutions

    • design and deliver capability development tailored to the client’s markets and business

    • execute primary and secondary research that delivers actionable insight

    Key Account Management, Value Pricing, Developing Commercial Excellence, Go to Market Strategy, Strategic Marketing, Launch Strategy, Positioning and Pricing a New Technology, Segmentation, Targeting and Positioning, Identifying Innovation Opportunities & Needs-Based Segments, Assessing and Developing Marketing Capability, Innovation Road mapping, Launch Campaigns, Segmentation

    Business Improvement Projects

    Developing leadership and decision-making skills Financial Markets and Shareholder Value Creation Business Unit Strategy Strategic Marketing and Execution (Go to Market Strategy) Functional Strategy and Alignment (R&D, NPD, HR, MFG, IT) Commercial Implementation (Sales and Tactical Marketing)

    Capability Development Programs

    Market Edge’s proprietary Marketing Benchmarks and Capability databases are based on >20 years experience with category leading clients in a range of B2B and B2C industries. Strategic, tactical and product management marketing roles are analyzed as a function of operating profit, R&D investment and anticipated growth. Extracts from the database compare similar business units (industries, size, profitability and growth). BENCHMARKS provide guidance to determine if the quantity of marketing investment is appropriate.

    Commercial Benchmarks

    Test Individual Skills and Knowledge in Marketing, Finance, and Sales Based on twenty-five years’ experience with category leading B2B companies, Market Edge Capability Assessments evaluate and benchmark capability in Marketing, Finance, and Sales. Prioritized gaps lead to development road maps that build the capability required to achieve your strategy. Assessments test an individual’s knowledge and skill of core concepts at a “skilled practitioner” level of difficulty. Output compares individual’s results with company average and industry “best in class”.

    Capability Assessments

    For over twenty years Market Edge has partnered with businesses to develop their capabilities and improve their commercial performance. Market Edge brings this wealth of experience to market research through Customer R&D℠, a proven approach to gathering actionable insights.

    Market Research

    Healthcare Market Research

    EdgeSim™ is a highly engaging approach to experience the impact of strategic decisions on P&L and cash performance. Hundreds of teams from category leading companies in a wide range of markets have used the Market Edge suite of simulations: Specialty Chemicals and Materials Life Sciences (Pharmaceuticals, Healthcare, Agriculture & Bioscience) Commodities (Oil & Gas, Mining, Metals) Business to Consumer

    Business Simulations

    View all Services

    Our Clients

    Agriculture
    Value Pricing in Seed Treatment
    Value Pricing in Seed Treatment
    Launch Campaigns in Agriculture
    Launch Campaigns in Agriculture
    Assessing and Developing Marketing Capability
    Assessing and Developing Marketing Capability
    Specialty Chemicals and Materials
    Strategic Marketing Capability Turns a Divestment Into a Growth Opportunity
    Strategic Marketing Capability Turns a Divestment Into a Growth Opportunity
    Strategy and Marketing Development in Specialty Chemicals & Materials
    Strategy and Marketing Development in Specialty Chemicals & Materials
    Developing Commercial Excellence
    Developing Commercial Excellence
    Strategic Marketing in Specialty Chemicals
    Strategic Marketing in Specialty Chemicals
    Healthcare and Medical Devices
    Identifying Innovation Opportunities & Needs-Based Segments in the Medical Device Industry
    Identifying Innovation Opportunities & Needs-Based Segments in the Medical Device Industry
    Innovation Roadmapping in the Medical Device Industry
    Innovation Roadmapping in the Medical Device Industry
    Medical Device Launch Strategy
    Medical Device Launch Strategy
    Healthcare Go to Market Strategy – ActiveProtective™
    Healthcare Go to Market Strategy – ActiveProtective™
    B2B Technology Leaders
    Segmentation in the Food Processing Industry
    Segmentation in the Food Processing Industry
    Positioning and Pricing a New Technology
    Positioning and Pricing a New Technology
    Key Account Management in Semiconductors
    Key Account Management in Semiconductors
    Segmentation, Targeting and Positioning High Performance Packaging
    Segmentation, Targeting and Positioning High Performance Packaging

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