For over twenty years Market Edge has partnered with businesses to develop their capabilities and improve their commercial performance. Market Edge brings this wealth of experience to market research through Customer R&D℠, a proven approach to gathering actionable insights.
Off-the-shelf reports rarely provide the specific information required to make strategic decisions with confidence, and contracted research can result in merely shuffling the deck, confirming information you already knew without improving your ability to make decisions or take strategic action.
In every Customer R&D℠ project, Market Edge works closely with its client partners to provide deep, objective insight that directly addresses the key uncertainties standing between them and commercial success.
Market Edge leverages its suite of strategic marketing tools and frameworks to organize research findings, identify the most pressing implications for your business and develop a comprehensive strategy.
Market Edge frequently uses observational research in Customer R&D℠ projects to discover new market opportunities and assess the value created by new offerings. In-situ observation of customer or end-user processes is combined with in-depth interviews to explore goals, decision-making and pain points. This approach uncovers non-obvious insights and opportunities, beyond what participants are consciously aware of and would report in interviews.
Market Edge communicates key insights through deliverable suites that enable all stakeholders, from C-level executives to product developers, to quickly and easily find the insights that are most valuable to them. Succinct strategic recommendations are supported with evidence and context via infographic posters, booklets, reports and multi-channel video documentation.
What are your most pressing strategic questions and objectives?
What decisions and challenges lie between you and success?
Are you…
Whether you are developing a foundational understanding of a new market or trying to quantify the value created by an offering, Customer R&D℠ can deliver the clear, actionable insight you need.