Building a General Manager’s Mindset

    Multi-module Leadership Program delivered by Market Edge Senior Consultants and Faculty from Leading Business Schools that has become the internal MBA for Fortune 500 Clients.

    Developing leadership and decision-making skills is critical to growing the next generation of leaders.  Market Edge works with clients to:

    • Agree target population and program objectives
    • Assess capability development priorities and implications for program design
    • Design and develop program content tailored to client’s markets and businesses
    • Pilot and incorporate learning into final curriculum

    Based on 20+ years of experience with global category leaders, Market Edge has demonstrated the team based, applied project approach delivers:

    • Faster mastery of target concepts
    • Sustainable Capability Improvement
    • Return on investment for the applied projects
    • Team Networking

    Tailored versions of the Market Edge Challenges℠ Program have become an attractive alternative to Executive MBA and Traditional Business Schools.   Typical subject matter includes:

    • Financial Markets and Shareholder Value Creation
    • Business Unit Strategy
    • Strategic Marketing and Execution (Go to Market Strategy)
    • Functional Strategy and Alignment (R&D, NPD, HR, MFG, IT)
    • Commercial Implementation (Sales and Tactical Marketing)

    I am interested in Capability Development Programs

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      Case Studies

      Strategic Thinking and Analysis with High Potential Managers

       The Challenge Following the completion of a 10B USD global acquisition, this industry leader recognized a critical need to develop a broad cross-section of high potential middle managers. Simultaneously, the company wanted to define and build a new company culture that was independent of the pre-merger organizations.  The Approach Market Edge worked with the organization [...]

      Market Driven Innovation

       The Challenge A leading global polymer manufacturer faced falling margins in its largest markets. Technological innovation rates fell steadily over the previous 5 years and the portfolio was rapidly maturing.  The lack of innovation of products or services was eliminating primary sources of value creation and differentiation. The Approach Market Edge consultants worked with senior [...]

      Developing a Marketing Culture

      The Challenge A global energy business expanded its strategic focus from production and distribution to consumer retailing. As a result, new marketing skills were required in a B2C approach. The client needed to develop and embed consumer oriented marketing skills, processes and behavior into the organization. The Approach Market Edge worked with the client to [...]

      Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

      Breana Roides
      Senior Manager, WW Marketing Education Global Education Solutions, Johnson & Johnson

      Great group of people. Love the anecdotal information and examples from the projects you have worked on!

      VIneeth Varghese
      Sr. Global Marketing Manager, Accutome

      The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.

      Christina Pike
      Marketing Analyst, Buckhorn Inc.

      The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are

      Todd Nilsen
      Marketing Lead, MTF Biologics

      With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.

      Steve Medvetz
      Business Leader at W. L. Gore and Associates Inc.