Market Edge’s proprietary Marketing Benchmarks and Capability databases are based on >20 years experience with category leading clients in a range of B2B and B2C industries.

    Strategic, tactical and product management marketing roles are analyzed as a function of operating profit, R&D investment and anticipated growth.  Extracts from the database compare similar business units (industries, size, profitability and growth).

    BENCHMARKS provide guidance to determine if the quantity of marketing investment is appropriate.

    I am interested in Market Edge Commercial Benchmarks

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