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    Market Edge Tools and Frameworks

    Market Edge analytical tools and frameworks,
    t    ailored to client needs

    Ensure consistent application

     

    Improve communication throughout the organization

     

    Enable cross business evaluation of opportunities and threats

    Tools

    Market Map

    Value Creation

    Develop a comprehensive understanding of your market’s size, structure, competitive intensity, trends and drivers.  Turn market data into actionable insights and strategic implications.  Build the confidence to invest in new markets or update strategy in existing markets.

    Apply multiple approaches to identify technical and behavioral based segments with common needs.  Target segments based on a combination of attractiveness and relative competitive strength. Focus scarce commercial and technical resources on agreed priority target segments

    Assess your competitive strengths and weaknesses from the customer’s perspective.  Build segment specific positioning and tailored offers.  Adjust sales, promotion and channel resources to be both effective and efficient.

    Quantify the segment specific value your products and offers create.  Analyze competitive pricing behavior and assess pricing tactics for existing products and new product launches.  Enable sales and marketing to understand the impact of pricing decisions and capture the value your offers create.

    Market Edge Innovation Tools like Adoption Chain, Concept Testing , NPV, Oppotunities for Innovation, Pugh Matrix, QFD, Uncertainity Assessment, Project Portfolio Management

    Fill your innovation pipeline with more, qualified opportunities for innovation.  Manage your innovation portfolio to invest in the right combination of projects and development horizons.  Grow your business with new products and services that create value and have sustainable competitive advantage.

    Market Edge Frameworks helped us define a common vocabulary and were able to have everyone on the same page.
    Market Edge Tools helped me simulate the real world scenarios. We were able to have brainstorming sessions internally using the tool simulations

    I am interested in Market Edge Tools and Frameworks