Applied Learning on a Flexible Schedule

    For companies looking to improve the business skills of their organizations, we offer the Market Edge Academy.  The Academy delivers flexible programs, user-friendly content and tools, and relevant case studies of our proven commercial management development programs which Market Edge has been delivering to Fortune 500 companies for over 25 years.  Unlike training seminars, the Market Edge Academy programs are applied-learning events; teams and individuals will quickly advance their business initiatives and results with the support of an experienced consultant during the program.

     

     

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    January 2019

    Strategic Marketing Program – 3 Days

    January 21, 2019 @ 8:00 am to January 23, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Key Account Management (KAM) – 2 Days

    January 21, 2019 @ 8:00 am to January 22, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1950
    KAM Overview 300x176 - Key Account Management (KAM) - 2 Days

    Key Account Management is a two-day program designed for Commercial Leaders and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Participants will focus on the logic and ROI of KAM, discovery of actionable insights and analysis of KA profitability, and execution of KAM team designs and strategies. During this program participants will: Diagnosis the company’s readiness for KAM execution and key actions needed to align the organization for KAM Focus on KAM best practices and…

    Find out more »

    Territory Planning and Metrics – 1 Day

    January 23, 2019 @ 8:00 am to 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1500
    programs 300x231 - Territory Planning and Metrics - 1 Day

    Territory Planning and Metrics is an ideal program for sales and account managers with regional or territory sales responsibilities. Participants will understand how to prioritize sales territories based on maximum business return.  Participants will analyze their territories and business objectives and then create their own territory plans prioritizing actions and KPI’s at an Annual, Quarterly, and Monthly basis. Market Edge consultants will deliver to participants practical tools, forms and metrics to: Build a pragmatic territory plan, based on maximizing sales wins and revenue, that…

    Find out more »

    Pricing Excellence – 2 Days

    January 24, 2019 @ 8:00 am to January 25, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »

    Campaign Execution – 2 Days

    January 24, 2019 @ 8:00 am to January 25, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    March 2019

    Customer Engagement – 2 Days

    March 18, 2019 @ 8:00 am to March 19, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1950
    Customer Engagement 300x154 - Customer Engagement - 2 Days

    Customer Engagement uses pragmatic, proven approaches for commercial team effectiveness in meetings, understanding customer needs and delivering value propositions. This program is ideal for participants with responsibilities for account management, customer service or coordinating activities across multiple organizational functions. This hands-on program applies tools, techniques, role plays and templates required in pre-call planning for customer visits and account management. During this program participants will: Understand the account’s strategies, goals and buying behaviors Understand the account’s organization and influencers Develop value…

    Find out more »

    Strategic Marketing Program – 3 Days

    March 18, 2019 @ 8:00 am to March 20, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Negotiation Skills – 1 Day

    March 20, 2019 @ 8:00 am to 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1500
    projects 300x253 - Negotiation Skills - 1 Day

    In business, as in life, you often receive only what you can effectively negotiate. Negotiation Skills will utilize Market Edge's experienced consultants to guide individuals and teams through the key skills to establish negotiating strength as well as role play negotiations to develop skills. In this intensive but engaging program, participants will: Understand key techniques for establishing negotiation strength Leverage engagement techniques for confident customer interactions Develop negotiation positions of strength and counters to objections Role play negotiation scenarios with…

    Find out more »

    Campaign Execution – 2 Days

    March 21, 2019 @ 8:00 am to March 22, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    Pricing Excellence – 2 Days

    March 21, 2019 @ 8:00 am to March 22, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »

    May 2019

    Strategic Marketing Program – 3 Days

    May 6, 2019 @ 8:00 am to May 8, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Key Account Management (KAM) – 2 Days

    May 6, 2019 @ 8:00 am to May 7, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $1950
    KAM Overview 300x176 - Key Account Management (KAM) - 2 Days

    Key Account Management is a two-day program designed for Commercial Leaders and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Participants will focus on the logic and ROI of KAM, discovery of actionable insights and analysis of KA profitability, and execution of KAM team designs and strategies. During this program participants will: Diagnosis the company’s readiness for KAM execution and key actions needed to align the organization for KAM Focus on KAM best practices and…

    Find out more »

    Territory Planning and Metrics – 1 Day

    May 8, 2019 @ 8:00 am to 5:00 pm
    Amsterdam Netherlands + Google Map
    $1500
    programs 300x231 - Territory Planning and Metrics - 1 Day

    Territory Planning and Metrics is an ideal program for sales and account managers with regional or territory sales responsibilities. Participants will understand how to prioritize sales territories based on maximum business return.  Participants will analyze their territories and business objectives and then create their own territory plans prioritizing actions and KPI’s at an Annual, Quarterly, and Monthly basis. Market Edge consultants will deliver to participants practical tools, forms and metrics to: Build a pragmatic territory plan, based on maximizing sales wins and revenue, that…

    Find out more »

    Campaign Execution – 2 Days

    May 9, 2019 @ 8:00 am to May 10, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    Pricing Excellence – 2 Days

    May 9, 2019 @ 8:00 am to May 10, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »

    June 2019

    Strategic Marketing Program – 3 Days

    June 3, 2019 @ 8:00 am to June 5, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Key Account Management (KAM) – 2 Days

    June 3, 2019 @ 8:00 am to June 4, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $1950
    KAM Overview 300x176 - Key Account Management (KAM) - 2 Days

    Key Account Management is a two-day program designed for Commercial Leaders and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Participants will focus on the logic and ROI of KAM, discovery of actionable insights and analysis of KA profitability, and execution of KAM team designs and strategies. During this program participants will: Diagnosis the company’s readiness for KAM execution and key actions needed to align the organization for KAM Focus on KAM best practices and…

    Find out more »

    Territory Planning and Metrics – 1 Day

    June 5, 2019 @ 8:00 am to 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $1500
    programs 300x231 - Territory Planning and Metrics - 1 Day

    Territory Planning and Metrics is an ideal program for sales and account managers with regional or territory sales responsibilities. Participants will understand how to prioritize sales territories based on maximum business return.  Participants will analyze their territories and business objectives and then create their own territory plans prioritizing actions and KPI’s at an Annual, Quarterly, and Monthly basis. Market Edge consultants will deliver to participants practical tools, forms and metrics to: Build a pragmatic territory plan, based on maximizing sales wins and revenue, that…

    Find out more »

    Campaign Execution – 2 Days

    June 6, 2019 @ 8:00 am to June 7, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    Pricing Excellence – 2 Days

    June 6, 2019 @ 8:00 am to June 7, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »

    September 2019

    Strategic Marketing Program – 3 Days

    September 16, 2019 @ 8:00 am to September 18, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Customer Engagement – 2 Days

    September 16, 2019 @ 8:00 am to September 17, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $1950
    Customer Engagement 300x154 - Customer Engagement - 2 Days

    Customer Engagement uses pragmatic, proven approaches for commercial team effectiveness in meetings, understanding customer needs and delivering value propositions. This program is ideal for participants with responsibilities for account management, customer service or coordinating activities across multiple organizational functions. This hands-on program applies tools, techniques, role plays and templates required in pre-call planning for customer visits and account management. During this program participants will: Understand the account’s strategies, goals and buying behaviors Understand the account’s organization and influencers Develop value…

    Find out more »

    Negotiation Skills – 1 Day

    September 18, 2019 @ 8:00 am to 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $1500
    projects 300x253 - Negotiation Skills - 1 Day

    In business, as in life, you often receive only what you can effectively negotiate. Negotiation Skills will utilize Market Edge's experienced consultants to guide individuals and teams through the key skills to establish negotiating strength as well as role play negotiations to develop skills. In this intensive but engaging program, participants will: Understand key techniques for establishing negotiation strength Leverage engagement techniques for confident customer interactions Develop negotiation positions of strength and counters to objections Role play negotiation scenarios with…

    Find out more »

    Campaign Execution – 2 Days

    September 19, 2019 @ 8:00 am to September 20, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    Pricing Excellence – 2 Days

    September 19, 2019 @ 8:00 am to September 20, 2019 @ 5:00 pm
    The Mill, 1007 N Orange St
    Wilmington, DE 19801 United States
    + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »

    October 2019

    Strategic Marketing Program – 3 Days

    October 21, 2019 @ 8:00 am to October 23, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Customer Engagement – 2 Days

    October 21, 2019 @ 8:00 am to October 22, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    Customer Engagement 300x154 - Customer Engagement - 2 Days

    Customer Engagement uses pragmatic, proven approaches for commercial team effectiveness in meetings, understanding customer needs and delivering value propositions. This program is ideal for participants with responsibilities for account management, customer service or coordinating activities across multiple organizational functions. This hands-on program applies tools, techniques, role plays and templates required in pre-call planning for customer visits and account management. During this program participants will: Understand the account’s strategies, goals and buying behaviors Understand the account’s organization and influencers Develop value…

    Find out more »

    Negotiation Skills – 1 Day

    October 23, 2019 @ 8:00 am to 5:00 pm
    Amsterdam Netherlands + Google Map
    $1500
    projects 300x253 - Negotiation Skills - 1 Day

    In business, as in life, you often receive only what you can effectively negotiate. Negotiation Skills will utilize Market Edge's experienced consultants to guide individuals and teams through the key skills to establish negotiating strength as well as role play negotiations to develop skills. In this intensive but engaging program, participants will: Understand key techniques for establishing negotiation strength Leverage engagement techniques for confident customer interactions Develop negotiation positions of strength and counters to objections Role play negotiation scenarios with…

    Find out more »

    Campaign Execution – 2 Days

    October 24, 2019 @ 8:00 am to October 25, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    Pricing Excellence – 2 Days

    October 24, 2019 @ 8:00 am to October 25, 2019 @ 5:00 pm
    Amsterdam Netherlands + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »

    December 2019

    Strategic Marketing Program – 3 Days

    December 16, 2019 @ 8:00 am to December 18, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $2850
    SMP2 300x154 - Strategic Marketing Program - 3 Days

    In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…

    Find out more »

    Key Account Management (KAM) – 2 Days

    December 16, 2019 @ 8:00 am to December 17, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1950
    KAM Overview 300x176 - Key Account Management (KAM) - 2 Days

    Key Account Management is a two-day program designed for Commercial Leaders and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Participants will focus on the logic and ROI of KAM, discovery of actionable insights and analysis of KA profitability, and execution of KAM team designs and strategies. During this program participants will: Diagnosis the company’s readiness for KAM execution and key actions needed to align the organization for KAM Focus on KAM best practices and…

    Find out more »

    Territory Planning and Metrics – 1 Day

    December 18, 2019 @ 8:00 am to 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1500
    programs 300x231 - Territory Planning and Metrics - 1 Day

    Territory Planning and Metrics is an ideal program for sales and account managers with regional or territory sales responsibilities. Participants will understand how to prioritize sales territories based on maximum business return.  Participants will analyze their territories and business objectives and then create their own territory plans prioritizing actions and KPI’s at an Annual, Quarterly, and Monthly basis. Market Edge consultants will deliver to participants practical tools, forms and metrics to: Build a pragmatic territory plan, based on maximizing sales wins and revenue, that…

    Find out more »

    Campaign Execution – 2 Days

    December 19, 2019 @ 8:00 am to December 20, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $1950
    Campaign Execution 300x157 - Campaign Execution - 2 Days

    Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…

    Find out more »

    Pricing Excellence – 2 Days

    December 19, 2019 @ 8:00 am to December 20, 2019 @ 5:00 pm
    Westin, Ft Lauderdale, 321 North Fort Lauderdale Beach Blvd
    Fort Lauderdale, FL 33304 United States
    + Google Map
    $2850
    Pricing Excellence 300x180 - Pricing Excellence - 2 Days

    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Pricing Excellence guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "House" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…

    Find out more »
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    MARKET EDGE ACADEMY TERMS AND CONDITIONS

    • Online credit card payments are refundable up until 25 days before the starting date of the scheduled program. Registrations purchased before that time will be 100% refundable. Within 24 days of the start of the purchased program, registrations are not refundable;  a credit will be issued for attendance at select future Market Edge Academy events.
    • Online credit card payments will be processed via PayPal and their terms of service.
    • For direct, company invoiced registrations, a 50% deposit of the total number of registrations will be invoiced upon receipt by Market Edge of the registration form. The balance due will be invoiced upon the start of the purchased program. Payment terms are Net 30 days.
    • In the unlikely occurrence of a Market Edge canceled program a full refund of payments and deposits will be provided.