Market Edge Academy
The Market Edge Academy brings applied learning to organizations that want to develop pragmatic commercial excellence.
For over 25 years, Market Edge has delivered client-tailored capability development programs for global, category leading businesses. The Market Edge Academy brings that experience to participant teams from diverse organizations.
Cross-functional teams develop a shared understanding of market dynamics, customer insights and competitive implications. Core content is introduced in plenary sessions followed by team based application in private breakout groups with confidential coaching from Market Edge consultants.
Teams leave The Market Edge Academy with common language, frameworks and pragmatic tools, delivering effective and efficient implementation.
See our available Academy programs below to learn more about each offer, including upcoming dates and locations.
The Strategic Marketing Program is for marketing leaders that need to
- Develop and communicate actionable market insights
- Segment and target customers to focus scarce resources
- Develop value propositions that communicate compelling messages to target customers
- Build segment specific offers that capture the value created
Market Activation & Campaigns
Market Activation and Campaigns is for individuals and teams responsible for translating marketing strategies into specific commercial activities, from new product launches to seasonal campaigns.
Market Activation and Campaigns includes a ‘tool box’ of proven, pragmatic tools and templates, including
- Critical Purchase Criteria analysis
- Influencer Map
- Touchpoint analysis and prioritization
- Product Launch and Campaign Plan Templates
- Participants apply the process and ’tool box’ to their business with coaching from Market Edge Sr. Consultants
Key Account Management
Key Account Management is for commercial leaders that need to
- Identify accounts that have the potential to be real strategic partners and those that are large, transactional customers
- Develop broader, actionable insights about target key accounts
- Formulate potential new value propositions that will improve the supplier’s strategic importance
- Engage the target key account to create shared ownership of new offers and joint initiatives
Other Market Edge Programs
Value Pricing, Customer Engagement, Negotiation Skills, Business Unit Strategy, Market Driven Innovation
Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.
Great group of people. Love the anecdotal information and examples from the projects you have worked on!
The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.
The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are
Our long term partnership with Market Edge spans various parts of the business and has continuously elevated the marketing discipline of our team to be more competitive in the marketplace.
With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.