Market Edge Academy WHERE GREAT MINDS MEET Strategic Marketing MARKETING EXCELLENCE MARKETING VIEW MORE Market Activation & Campaigns DRIVE SUCCESS CAMPAIGNS VIEW MORE Key Account Management GET TO THE RIGHT AUDIENCE CHANNELS VIEW MORE
    STRATEGIC MARKETING KEY ACCOUNT MANAGEMENT MARKET ACTIVATION & CAMPAIGNS

    Academy Programs

    The Market Edge Academy brings applied learning to organizations that want to develop pragmatic commercial excellence.

    For over 25 years, Market Edge has delivered client-tailored capability development programs for global, category leading businesses.  The Market Edge Academy brings that experience to participant teams from diverse organizations.

    Cross-functional teams develop a shared understanding of market dynamics, customer insights and competitive implications.  Core content is introduced in plenary sessions followed by team based application in private breakout groups with confidential coaching from Market Edge consultants.

    Teams leave The Market Edge Academy with common language, frameworks and pragmatic tools, delivering effective and efficient implementation.

    See our available Academy programs below to learn more about each offer, including upcoming dates and locations.

    Due to the COVID-19 pandemic, Market Edge has moved all of the upcoming Market Edge Academy programs to online deliveries until such time that we can resume in-person programs.

    Strategic Marketing

    The Strategic Marketing Program is for marketing leaders that need to

    • Develop and communicate actionable market insights
    • Segment and target customers to focus scarce resources
    • Develop value propositions that communicate compelling messages to target customers
    • Build segment specific offers that capture the value created

     

    $2,850 per person

    Upcoming Programs

    202122feb(feb 22)9:00 am24(feb 24)5:00 pmFeaturedSMP February, Online

    202119aprAll Day21SMP April, Online

    202114junAll Day16SMP June, TBD

    202119jul(jul 19)9:00 am21(jul 21)5:00 pmSMP July, TBD

    202120sepAll Day22SMP Septmber, TBD

    202111oct(oct 11)9:00 am13(oct 13)6:00 pmSMP October, TBD

    202113decAll Day15SMP December, TBD

    Market Activation & Campaigns

    Market Activation and Campaigns is for individuals and teams responsible for translating marketing strategies into specific commercial activities, from new product launches to seasonal campaigns.

    Market Activation and Campaigns includes a ‘tool box’ of proven, pragmatic tools and templates, including

    • Critical Purchase Criteria analysis
    • Influencer Map
    • Touchpoint analysis and prioritization
    • Product Launch and Campaign Plan Templates
    • Participants apply the process and ’tool box’ to their business with coaching from Market Edge Sr. Consultants

     

    $1,950 per person

    Upcoming Programs

    202125feb(feb 25)9:00 am26(feb 26)6:00 pmFeaturedMA&C February, Online

    202122marAll Day23MA&C April, Online

    202117junAll Day18MA&C June, TBD

    202122julAll Day23MA&C July, TBD

    202123sepAll Day24MA&C September, TBD

    202112octAll Day13MA&C October, TBD

    202116decAll Day17MA&C December, TBD

    Key Account Management

    Key Account Management is for commercial leaders that need to

    • Identify accounts that have the potential to be real strategic partners and those that are large, transactional customers
    • Develop broader, actionable insights about target key accounts
    • Formulate potential new value propositions that will improve the supplier’s strategic importance
    • Engage the target key account to create shared ownership of new offers and joint initiatives

     

    $1,500 per person

    Upcoming Programs

    202126febAll DayFeaturedKAM February, Online

    202123aprAll DayKAM April, Online

    202118junAll DayKAM June, TBD

    202123julAll DayKAM July, TBD

    202124sepAll DayKAM September, TBD

    202115octAll DayKAM October, TBD

    202117decAll DayKAM December, TBD

    Other Market Edge Programs

    Value Pricing, Customer Engagement, Negotiation Skills, Business Unit Strategy, Market Driven Innovation

    Market Edge Frameworks helped us define a common vocabulary and were able to have everyone on the same page.
    Market Edge Tools helped me simulate the real world scenarios. We were able to have brainstorming sessions internally using the tool simulations

    Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

    Breana Roides
    Senior Manager, WW Marketing Education Global Education Solutions, Johnson & Johnson

    Great group of people. Love the anecdotal information and examples from the projects you have worked on!

    VIneeth Varghese
    Sr. Global Marketing Manager, Accutome

    The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.

    Christina Pike
    Marketing Analyst, Buckhorn Inc.

    The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are

    Todd Nilsen
    Marketing Lead, MTF Biologics

    With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.

    Steve Medvetz
    Business Leader at W. L. Gore and Associates Inc.
    X