Applied Learning on a Flexible Schedule
For companies looking to improve the business skills of their organizations, we offer the Market Edge Academy. The Academy delivers flexible programs, user-friendly content and tools, and relevant case studies of our proven commercial management development programs which Market Edge has been delivering to Fortune 500 companies for over 25 years. Unlike training seminars, the Market Edge Academy programs are applied-learning events; teams and individuals will quickly advance their business initiatives and results with the support of an experienced consultant during the program.
Upcoming Academy Programs
Academy Programs Search and Views Navigation
In this highly competitive world, companies who have higher understanding of the broad market dynamics, their customer’s purchasing criteria and the positioning of their offers with targeted customer groups will improve their business performance. The Market Edge Strategic Marketing Program will lead teams on an intensive three-day journey, where core strategic marketing concepts and associated tools are applied to mission critical challenges. During the program, participants will build their competencies, understand implications, and gain new insights as they build plans…Find out more »
Key Account Management is a two-day program designed for Commercial Leaders and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Participants will focus on the logic and ROI of KAM, discovery of actionable insights and analysis of KA profitability, and execution of KAM team designs and strategies. During this program participants will: Diagnosis the company’s readiness for KAM execution and key actions needed to align the organization for KAM Focus on KAM best practices and…Find out more »
Territory Planning and Metrics is an ideal program for sales and account managers with regional or territory sales responsibilities. Participants will understand how to prioritize sales territories based on maximum business return. Participants will analyze their territories and business objectives and then create their own territory plans prioritizing actions and KPI’s at an Annual, Quarterly, and Monthly basis. Market Edge consultants will deliver to participants practical tools, forms and metrics to: Build a pragmatic territory plan, based on maximizing sales wins and revenue, that…Find out more »
Campaign Execution is an interactive two-day program for individuals and teams responsible for translating market strategy into segment specific commercial activities, from seasonal campaigns to new product launches. Participants will have first hand application of proven techniques to build clear and pragmatic campaigns, communication strategies and ladder planning, and campaign tracking and metrics. Program outputs include: Targeted segments and customer journeys Touchpoint design and creative briefs Ladder planning for internal communications, advertisements, agencies, channels and events Campaign performance metrics, dashboards,…Find out more »
Optimizing the pricing of your offer has the single most impact on your business’ profitability. Value Pricing guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge's Pricing "Roadmap" to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for…Find out more »
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MARKET EDGE ACADEMY TERMS AND CONDITIONS
- Online credit card payments are refundable up until 25 days before the starting date of the scheduled program. Registrations purchased before that time will be 100% refundable. Within 24 days of the start of the purchased program, registrations are not refundable; a credit will be issued for attendance at select future Market Edge Academy events.
- Online credit card payments will be processed via PayPal and their terms of service.
- For direct, company invoiced registrations, a 50% deposit of the total number of registrations will be invoiced upon receipt by Market Edge of the registration form. The balance due will be invoiced upon the start of the purchased program. Payment terms are Net 30 days.
- In the unlikely occurrence of a Market Edge canceled program a full refund of payments and deposits will be provided.