Academy
Market Edge Academy
Open programs in commercial excellence
The Market Edge Academy brings 25 years of client-tailored programs to participants from different organizations. Cross-functional teams learn core concepts in plenary sessions, then apply them to their own business in private breakouts with confidential coaching from senior consultants.
“Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.”
Senior Manager, WW Marketing Education, Johnson & Johnson
Upcoming dates
| Program | Dates | Format | Price |
|---|---|---|---|
| Strategic Marketing | [Dates] Nov 2026 | [Online / venue] | $2,850 |
| Strategic Marketing | [Dates] Dec 2026 | [Online / venue] | $2,850 |
| Pricing | [Dates] Nov 2026 | [Online / venue] | $1,950 |
| Pricing | [Dates] Dec 2026 | [Online / venue] | $1,950 |
| Market Activation & Campaigns | Oct 28–29, 2026 | [Online / venue] | $1,950 |
| Market Activation & Campaigns | [Dates] Nov 2026 | [Online / venue] | $1,950 |
| Key Account Management | [Dates] Nov 2026 | [Online / venue] | $1,500 |
| Key Account Management | [Dates] Dec 2026 | [Online / venue] | $1,500 |
Past dates are removed automatically.
Academy program
Strategic Marketing
Learn and apply the Market Edge Strategic Marketing Process to your business, and leave with a draft Strategic Marketing Plan for your target market.
$2,850 per person
[Dates] Nov 2026[Online / venue] · [Seats left]
[Dates] Dec 2026[Online / venue] · [Seats left]
[Dates] Jan 2027[Online / venue] · [Seats left]
Academy program
Pricing
Two days applying Value Creation, Value Maps, Price Change Analysis and Transactional Pricing to an agreed pricing challenge in your business.
$1,950 per person
[Dates] Nov 2026[Online / venue] · [Seats left]
[Dates] Dec 2026[Online / venue] · [Seats left]
[Dates] Jan 2027[Online / venue] · [Seats left]
Academy program
Market Activation & Campaigns
Turn strategy into launches and campaigns using purchase-criteria analysis, influencer maps, touchpoint prioritization and launch plan templates.
$1,950 per person
Oct 28–29, 2026[Online / venue] · [Seats left]
[Dates] Nov 2026[Online / venue] · [Seats left]
[Dates] Dec 2026[Online / venue] · [Seats left]
[Dates] Jan 2027[Online / venue] · [Seats left]
Academy program
Key Account Management
Apply the KAM process to your own accounts with coaching from senior consultants, and leave with a forward road map for each target account.
$1,500 per person
[Dates] Nov 2026[Online / venue] · [Seats left]
[Dates] Dec 2026[Online / venue] · [Seats left]
[Dates] Jan 2027[Online / venue] · [Seats left]
Academy FAQ
Who should attend?
Marketing, product, sales and business development professionals who need to apply strategic marketing, pricing, key account management or campaign planning to their own business.
Are programs online or in person?
Both formats are offered. Check each date for its format and location.
Can we bring a team?
Yes, and we recommend it. Cross-functional teams work on their own business in private breakouts with confidential coaching.
Do participants receive a certificate?
Yes. Participants receive a certificate and badge they can add to their LinkedIn profile.
Can a program be run privately for our company?
Yes. Any Academy program can be run for one company and tailored to its markets, often as the start of a company academy.
Questions about a program?
Talk to the program director about fit, dates and team bookings.