Academy Programs

    The Market Edge Academy brings applied learning to organizations that want to develop pragmatic commercial excellence.

    For over 25 years, Market Edge has delivered client-tailored capability development programs for global, category leading businesses.  The Market Edge Academy brings that experience to participant teams from diverse organizations.

    Cross-functional teams develop a shared understanding of market dynamics, customer insights and competitive implications.  Core content is introduced in plenary sessions followed by team based application in private breakout groups with confidential coaching from Market Edge consultants.

    Teams leave The Market Edge Academy with common language, frameworks and pragmatic tools, delivering effective and efficient implementation.

    See our available Academy programs below to learn more about each offer, including upcoming dates and locations.

    Strategic Marketing

    The Strategic Marketing Program is for marketing leaders that need to

    • Develop and communicate actionable market insights
    • Segment and target customers to focus scarce resources
    • Develop value propositions that communicate compelling messages to target customers
    • Build segment specific offers that capture the value created


    $2,850 per person

    Upcoming Programs

    24febAll Day26SMP February, Florida

    20aprAll Day22SMP April, Amsterdam

    15junAll Day17SMP June, Wilmington

    20julAll Day22SMP July, Brazil

    21sepAll Day23SMP September, Wilmington

    12octAll Day14SMP October, Amsterdam

    17decAll Day18SMP December, Florida

    Market Activation & Campaigns

    Market Activation and Campaigns is for individuals and teams responsible for translating marketing strategies into specific commercial activities, from new product launches to seasonal campaigns.

    Market Activation and Campaigns includes a ‘tool box’ of proven, pragmatic tools and templates, including

    • Critical Purchase Criteria analysis
    • Influencer Map
    • Touchpoint analysis and prioritization
    • Product Launch and Campaign Plan Templates
    • Participants apply the process and ’tool box’ to their business with coaching from Market Edge Sr. Consultants


    $1,950 per person

    Upcoming Programs

    27febAll Day28MA&C February, Florida

    23aprAll Day24MA&C April, Amsterdam

    18junAll Day19MA&C June, Wilmington

    23julAll Day24MA&C July, Brazil

    24sepAll Day25MA&C September, Wilmington

    15octAll Day16MA&C October, Amsterdam

    17decAll Day18MA&C December, Florida

    Key Account Management

    Key Account Management is for commercial leaders that need to

    • Identify accounts that have the potential to be real strategic partners and those that are large, transactional customers
    • Develop broader, actionable insights about target key accounts
    • Formulate potential new value propositions that will improve the supplier’s strategic importance
    • Engage the target key account to create shared ownership of new offers and joint initiatives


    $1,500 per person

    Upcoming Programs

    28febAll DayKAM February, Florida

    24aprAll DayKAM April, Amsterdam

    19junAll DayKAM June, Wilmington

    24julAll DayKAM July, Brazil

    25sepAll DayKAM September, Wilmington

    16octAll DayKAM October, Amsterdam

    18decAll DayKAM December, Florida

    Other Market Edge Programs

    Value Pricing, Customer Engagement, Negotiation Skills, Business Unit Strategy, Market Driven Innovation

    Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

    Breana Roides
    Senior Manager, WW Marketing Education Global Education Solutions, Johnson & Johnson

    Great group of people. Love the anecdotal information and examples from the projects you have worked on!

    VIneeth Varghese
    Sr. Global Marketing Manager, Accutome

    The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.

    Christina Pike
    Marketing Analyst, Buckhorn Inc.

    The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are

    Todd Nilsen
    Marketing Lead, MTF Biologics

    With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.

    Steve Medvetz
    Business Leader at W. L. Gore and Associates Inc.