ActiveProtective, the inventors of Tango Belt and a venture backed startup focused on fall detection and remote monitoring, wanted to understand the value of their innovative safety device for geriatric and high-risk fall customers. The project must generate actionable insights and clear implications for their go-to-market strategy.
- Customer Segments and Primary Targets
- Pains and Gain Analysis leading to Critical Purchase Criteria
- Customer Value Creation compared to Next Best Alternatives