Whoever understands the customer the best, Wins

    Customer R&D℠ is Market Edge’s unique approach to market research, specifically designed to generate relevant and valuable insight into customers and markets.

    General market research is a systematic investigation into customers and markets intended to provide information to guide business decision-making and activities.  Market Edge Customer R&D℠ is better.

    Customer R&D℠ incorporates a variety of methods for collecting information, each with its advantages, disadvantages, and appropriate applications:

    • Primary and Secondary Research

    • Qualitative and Quantitative

    • Discovery and Validation

    OTC - Market Edge Customer R&D℠

    MARKET EDGE CUSTOMER R&D℠ RESEARCH can help any B2B or B2C Technology based firm with:

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    STRATEGIC MARKETING

    • Identify the market opportunity:

    • Understand potential customers, their activity cycle, and their unmet or underserved needs

    • Identify the market’s segmentation

    • Characterize competitive offerings

    • Map the value chain

    • Know how your market is changing

    • Anticipate the evolving needs of your customers

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    REFINING CURRENT PRODUCT OFFERINGS

    • Ensure concept success throughout development

    • Validate/refine the product concept and value proposition

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     COMPETITIVE POSITIONING

    • Stand out in the marketplace

    • Identify your concept’s competitive differentiation and strategic positioning

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     NEW PRODUCT DEVELOPMENT AND INNOVATION

    • Create offerings customers want

    • Assess a product or offering’s value to the customer

    • Focus development efforts by screening out concepts that do not meet customer needs

    • Drive innovation; look “around the corner” to anticipate the effect of cultural, technological, or political trends on customers’ needs

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    GO TO MARKET PLAN

    • Communicate the right message to the right customers

    • Construct the offering’s value bridge

    • Formulate an insight-based marketing plan

    • Develop a targeted sales strategy and commercial messaging with customer feedback

    I am Interested in Market Edge Customer R&D℠ Services


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