Customer R&D℠ Research
Customer R&D℠ is Market Edge’s proven approach to generate actionable insight into customers and markets. Customer R&D℠ complements primary market research approaches with secondary sources to collect and analyze information. Each project is tailored to incorporate the right combination of:
- Primary and Secondary sources and techniques
- Qualitative and Quantitative methodology
- Discovery and Value Creation ethnographic studies
Market Edge Customer R&D℠ Research enables core business processes
- Understand the market (size, structure, performance)
- Characterize potential customer’s activity cycle, unmet or underserved needs and pain points
- Develop market segmentation from multiple perspectives
- Assess competitive offerings
CURRENT OFFER AND COMPETITIVE POSITIONING
- Analyze current performance and positioning
- Validate/refine the value proposition
- Create meaningful differentiation in target segments
NEW PRODUCT DEVELOPMENT AND INNOVATION
- Discover current and emerging opportunities for innovation
- Design products from the customer’s perspective
- Develop offerings that are differentiated from competition
- Price to capture the value created
GO TO MARKET
- Assess value creation for target segments
- Create segment specific offers
- Communicate the right message to the right customers through the right channels
I am Interested in Customer R&D℠ Research
Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.
Great group of people. Love the anecdotal information and examples from the projects you have worked on!
The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.
The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are
With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.