Market Edge’s proprietary Marketing Benchmarks and Capability databases are based on >20 years experience with category leading clients in a range of B2B and B2C industries.

    Strategic, tactical and product management marketing roles are analyzed as a function of operating profit, R&D investment and anticipated growth.  Extracts from the database compare similar business units (industries, size, profitability and growth).

    BENCHMARKS provide guidance to determine if the quantity of marketing investment is appropriate.

    Case Studies

    Strategic Marketing FTEs with R&D Investment and Growth

    Higher levels of R&D investment or market growth should be supported with increased Strategic Marketing resource to ensure that new products and services are aligned with target markets, applications and customer segments. Strategic Marketing capability is critical for longer development timelines to ensure: Initial market insights are updated throughout the development process Target segment CPCs [...]

    Strategic Marketing FTEs x Operating Profit/EBIT

    MT is compared to 20 Business Units of similar size (400M to 2B USD revenue) operating in similar B2B markets (e.g. specialty chemicals and materials). The below analysis indicates MT’s investment in Strategic Marketing FTEs vs. Operating Profit is within the range of the comparative group, although in the lower half of the range for [...]

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