Pricing is for commercial leaders responsible for setting price and capturing value.

During the Pricing program, participants learn the core concepts associated with price setting and value capture:

• Quantifying value creation from the customer’s perspective
• Evaluating next best alternative competition (“in kind” and “not in kind”)
• Developing dynamic value maps to model competitive price changes
• Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
• Setting price with confidence

Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:

• Value Creation
• Value Pricing (Value Maps)
• Price Change Analysis
• Transactional Pricing