Daniel Denison's Newest Book

    Margaret McGuire

    Market Edge faculty, Dan Denison, recently released a new book, Leading Culture Change in Global Organizations.  This book illustrates how to manage critical cultural dynamics in order to remain competitive. For more information please see this link.

    Market Edge has successfully administered The Denison Organizational Cultural Survey across numerous organizations.  The Denison Survey is a 60-item survey designed to assess an organization’s strengths and weaknesses as they apply to organizational performance.  The survey serves as a diagnostic tool that has been used by over 1500 organizations globally.  By using the Denison Survey, companies are able to benchmark their organizational culture against a global database and develop an action plan to improve their current practices.

    The Denison Survey takes approximately 20 minutes to complete.  It is available in 20 languages.  Individual surveys are collectively tabulated into a graphical profile that compares your organization’s culture to that of higher and lower-performing organizations in a normative database.  Repeated use of the survey provides a measure of the organization’s progress toward achieving optimum performance.

    Please contact info@mkt-edge.com if you would like more information on how to employ the Denison Survey within your organization.

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