The Moyer Foundation is an outstanding example of a non-profit organization that is using strong marketing capabilities to achieve success for their primary target – children affected by loss and family addiction.
The Moyer Foundation (TMF) was founded in 2000 by professional baseball pitcher Jamie Moyer and his wife, Karen. With their initial focus on ‘helping children in severe distress, the Foundation’s first events raised funds and awareness for organ donation. Following the terrorist attacks of September 11th, 2001, The Moyer Foundation piloted Camp Erin, a 3-day bereavement camp assisting children that suffered a loss of a loved one during 9/11. Since then, The Moyer Foundation has expanded their mission to “provide comfort, hope and healing to children affected by loss and family addiction.”
In 2013, The Moyer Foundation delivered comfort, hope and healing to ~2,600 campers at 40 Camp Erin locations across the United States.
The Moyer Foundation differentiates itself by partnering with local communities and organizations to run each camp, with volunteer support essential to the Foundation’s success in helping children in distress. To date, Camp Erin and its network have provided services to nearly 12,600 campers with the help of more than 12,000 selfless volunteers. This dramatically extends their reach and is enabled by a savvy social media strategy. The Moyer Foundation also utilizes its relationship with Major League baseball to create awareness and raise funds.
Jamie Moyer recently retired from baseball at the age of 49 after 25 seasons in the Major Leagues with 269 career wins, including his role in the starting rotation for the World Series Champion Philadelphia Phillies in 2008. At the age of 47, he endured ‘Tommy John surgery’ (a surgical graft to replace the ulnar collateral ligament with a tendon from elsewhere in the body). At 49, Jamie combined his legendary tenacity with an adapted pitching strategy to become the oldest pitcher to ever win a Major League baseball game.
Jamie’s perseverance and pragmatic approach to winning, coupled with Karen’s strategic vision have generated the same success with The Moyer Foundation. HBO chronicles the Camp Erin experience and documents the powerful results it has delivered throughout the years.
The documentary, “One Last Hug” will air on HBO on April 14th at 8 PM.
Watch the HBO trailer here.
Market Edge is the agency of record for The Moyer Foundation’s social media marketing strategy and execution.