MT is compared to 20 Business Units of similar size (400M to 2B USD revenue) operating in similar B2B markets (e.g. specialty chemicals and materials).
Strategic Marketing FTEs x Operating Profit/EBIT
The below analysis indicates MT’s investment in Strategic Marketing FTEs vs. Operating Profit is within the range of the comparative group, although in the lower half of the range for larger companies targeting strong growth (≥ 5%)
The level of resources in Growth markets (compared to Core) should be carefully considered and aligned with:
- ¾Forecast growth
- ¾Level of R&D investment