Case studies
What clients faced, what we did together and what changed. Browse recent work, or jump to your sector or situation.
2025–2026
Life Sciences · Delivery devices
Recent work · 2025–2026
A business unit was about to price a new drug-delivery device at cost plus, with no view of its value to the value chain. The opportunity was significant.
Read the case →Agriculture · Biologicals
Recent work · 2026
A crop nutrition company was preparing to launch a biological product through the channel to growers and applicators.
Read the case →Chemicals & Materials · Coatings
Recent work · 2026
After a general product management course felt too basic for its industrial teams, a coatings business asked for a program built around its own markets.
Read the case →Agriculture · Brazil, India, China
Recent work · 2026
A global crop nutrition company wanted one core sales program for its commercial teams in very different markets.
Read the case →Europe · Key account planning
Recent work · 2026
A European commercial unit wanted key account plans that connect to marketing campaigns and sales routines, starting in Benelux.
Read the case →Agriculture · Europe
Recent work · 2025–2026
A crop protection business set a two-year growth plan across about seven countries and needed help structuring it quickly.
Read the case →Chemicals & Materials · Polymers
Recent work · 2019–2026
A specialty polymers company has used Market Edge tools across its strategic marketing team since 2019.
Read the case →Anonymized. Published with client approval.
Building & Construction Chemicals
[Result]
A building and construction chemicals business lacked the scale to compete profitably in its main North American market. Strategic marketing analysis reframed the choice.
Read the case →Specialty Chemicals & Materials
[Result]
A specialty chemicals and materials leader changed its strategy from product and technology to markets and customers, which required new skills, processes and culture.
Read the case →Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Specialty Chemicals · 7B USD
[Result]
A 7B USD specialty chemicals company with seven divisions, from automotive to personal care, wanted one common way to plan.
Read the case →Agriculture · Europe
[Result]
Two years after launch, a technically excellent cereal seed treatment was missing its targets. Quantifying its value to growers reset the offer and the price.
Read the case →Agriculture · Global
[Result]
An agrochemical company acquired late-stage products for crops and countries where it had never launched. It needed a launch process quickly.
Read the case →Agriculture · 15 countries
[Result]
A global agribusiness needed to know whether marketing in 15 Latin American countries could deliver very different go-to-market strategies.
Read the case →Medical Devices
[Result]
A medical device leader targeted a complex disease area with only one effective treatment, and needed to know where innovation would matter most.
Read the case →Medical Devices · 10-year plan
[Result]
A category-leading device company wanted significant growth in current and new markets over a 10-year horizon.
Read the case →Medical Devices · Implant
[Result]
A minimally invasive implant offered a new option for high-risk patients. The business needed to show its value before launch.
Read the case →Healthcare · Startup
[Result]
ActiveProtective, inventors of the Tango Belt, needed to understand the value of their device for geriatric and high-risk patients.
Read the case →Food Processing · Wine producers
[Result]
A food processing technology leader patented a solution that cut water use and disposal cost for wine producers, but needed to position and price it.
Read the case →Paper & Pulp · Polymer chemistry
[Result]
A polymer chemistry leader had a capacity-constrained technology for paper mills that could cannibalize its existing sales.
Read the case →Semiconductors · Global
[Result]
The global leader in semiconductor fabrication equipment wanted every key account manager, some leading teams of up to 500 people, at an agreed standard.
Read the case →Packaging · Electronics & Medical
[Result]
A producer of high-performance packaging for electronics and medical markets saw its products copied, and had to decide where it could still win.
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