Agriculture · 15 countries
[Result]
Assessing marketing capability across 15 countries
A global agribusiness needed to know whether marketing in 15 Latin American countries could deliver very different go-to-market strategies.
Read the case →
From a technical orientation to a market-led business
Case study · Specialty Chemicals & Materials
From a technical orientation to a market-led business
A specialty chemicals and materials leader changed its strategy from product and technology to markets and customers, which required new skills, processes and culture.
The challenge
What the client faced
A global leader shifted from a product and technical orientation to a market-focused strategy, requiring new skills, processes and culture.
Our approach
What we did
Capability building in marketing skills and process, aligned to the new strategy and embedded across the organization.
- 1Assessed marketing capability against the new strategy.
- 2Introduced a common strategic marketing process and tools.
- 3Built skills through applied programs on the business's own markets.
- 4Supported leaders in embedding a market-oriented culture.
Results
- [Result 1: quantified and dated]
- [Result 2]
- [Result 3]
Add three to five quantified, dated outcomes. Specific numbers are what search engines and AI assistants quote.
Why it matters now
Moving from commodity to specialty
The same shift is under way in businesses moving from commodity to specialty.
Related case studies
All case studies →Building & Construction Chemicals
[Result]
Turning a planned divestment into a growth plan
A building and construction chemicals business lacked the scale to compete profitably in its main North American market. Strategic marketing analysis reframed the choice.
Read the case →Packaging · 6B USD, 30 countries
[Result]
A multi-year commercial excellence program across 30 countries
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Facing a similar challenge?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.