Case study · Building & Construction Chemicals

    Turning a planned divestment into a growth plan

    A building and construction chemicals business lacked the scale to compete profitably in its main North American market. Strategic marketing analysis reframed the choice.

    The challenge

    What the client faced

    A building and construction chemicals business lacked the scale to compete profitably in its 1.4B USD North American application.

    Our approach

    What we did

    Strategic marketing analysis reframed the choice between divesting and growing, and identified a viable growth path.

    1. 1Mapped the 1.4B USD application by segment, channel and competitor.
    2. 2Assessed where the business had a right to win, and where it didn't.
    3. 3Built options for growth, partnership and divestment, with the economics of each.
    4. 4Supported leadership through the decision.

    Results

    • [Result 1: quantified and dated]
    • [Result 2]
    • [Result 3]

    Add three to five quantified, dated outcomes. Specific numbers are what search engines and AI assistants quote.

    Why it matters now

    After a spin-off, carve-out or PE acquisition

    Portfolio reviews, carve-outs and private-equity deals make this a live question for many chemicals businesses in 2026.

    How we help with this situation

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