Recent work · Europe · Key account planning
A European commercial unit wanted key account plans that connect to marketing campaigns and sales routines, starting in Benelux.
The challenge
Account plans often sit apart from campaign planning and forecasting. The unit wanted them inside one Plan–Do–Review cycle, and a way to scale across countries.
Our approach
A key account planning capability session for the Benelux team, prepared jointly with local leaders.
Outcome so far
[Feedback after the November session.]
What’s next: Scaling to further countries, led by the unit’s regional leaders.
Draft from Market Edge records. Client approval required before publishing; add quantified results where the client agrees.
Why it matters now
New customer tiers, channels or owners mean the sales force has to change who it calls on and what it sells.
Semiconductors · Global
[Result]
The global leader in semiconductor fabrication equipment wanted every key account manager, some leading teams of up to 500 people, at an agreed standard.
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A global crop nutrition company wanted one core sales program for its commercial teams in very different markets.
Read the case →Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.