Food Processing · Wine producers
[Result]
Positioning and pricing a new solution for wine producers
A food processing technology leader patented a solution that cut water use and disposal cost for wine producers, but needed to position and price it.
Read the case →Paper & Pulp · Polymer chemistry
[Result]
Placing scarce capacity where it creates the most value
A polymer chemistry leader had a capacity-constrained technology for paper mills that could cannibalize its existing sales.
Read the case →Packaging · Electronics & Medical
[Result]
Choosing where to compete after products were copied
A producer of high-performance packaging for electronics and medical markets saw its products copied, and had to decide where it could still win.
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