Industries
From semiconductor equipment and automation to engineered products and food processing technology, Market Edge helps industrial companies give technical teams a commercial language, price new technology and grow global accounts.
2026
From our conversations with marketing and commercial leaders over the past 18 months.
Paraphrased and anonymized from recent conversations with marketing and commercial leaders.
“Our market development managers are all engineers. They need marketing competency and a common language.”
“We've done the sales skills assessment. Key account management and negotiation for our automotive accounts are the priorities.”
“We want to evaluate our product range, but first we need to know whether the margin data is good enough.”
"Our market development managers are all engineers."
Brilliant technical people now own markets and customers, without a shared commercial toolkit.
How we help →"We're reorganizing our route to market to grow margin, not volume."
New customer tiers, channels or owners mean the sales force has to change who it calls on and what it sells.
How we help →"We don't have a structured way to evaluate ideas before R&D starts."
R&D is busy, but nobody can say which projects deserve funding or how they compare.
How we help →"Leadership wants to know if marketing is the right size, and what it delivers."
Executives are questioning marketing headcount and impact, and you need evidence.
How we help →Move sales teams from volume and rebates to value selling, and build strategic relationships with the accounts that matter most.
Explore →Quantify the value you create and price to capture it, even in uncertain markets.
Explore →Market maps, needs-based segmentation and value propositions that turn growth targets into a plan.
Explore →Food Processing · Wine producers
[Result]
A food processing technology leader patented a solution that cut water use and disposal cost for wine producers, but needed to position and price it.
Read the case →Paper & Pulp · Polymer chemistry
[Result]
A polymer chemistry leader had a capacity-constrained technology for paper mills that could cannibalize its existing sales.
Read the case →Semiconductors · Global
[Result]
The global leader in semiconductor fabrication equipment wanted every key account manager, some leading teams of up to 500 people, at an agreed standard.
Read the case →Packaging · Electronics & Medical
[Result]
A producer of high-performance packaging for electronics and medical markets saw its products copied, and had to decide where it could still win.
Read the case →“Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.”
Yes. Clients include semiconductor equipment, automation, engineered products, packaging and food processing technology companies.
With quantitative frameworks they can test (Market Maps, Value Maps, competitive assessments) applied to their own markets, with sales, R&D and finance in the room.
Yes. Our KAM process is used by account teams with more than 2B USD in annual sales and teams of up to 500 people.
Yes. Many clients use different partners for different skills; we usually cover key account management, value selling and negotiation.
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