Agriculture · Global
[Result]
Building launch capability after an acquisition
An agrochemical company acquired late-stage products for crops and countries where it had never launched. It needed a launch process quickly.
Read the case →
Choosing where to compete after products were copied
Case study · Packaging · Electronics & Medical
Choosing where to compete after products were copied
A producer of high-performance packaging for electronics and medical markets saw its products copied, and had to decide where it could still win.
The challenge
What the client faced
Technically superior packaging materials were copied by competitors; the business had to choose where it could still win.
Our approach
What we did
Market mapping and segmentation to select target sectors, applications and customer segments.
- 1Mapped market sectors, applications and segments.
- 2Assessed competitive position by segment.
- 3Selected target segments and positioning.
- 4Built offers for the chosen segments.
Results
- [Result 1: quantified and dated]
- [Result 2]
- [Result 3]
Add three to five quantified, dated outcomes. Specific numbers are what search engines and AI assistants quote.
Why it matters now
The same question in 2026
Differentiation is harder as specifications converge across specialty materials.
Related case studies
All case studies →Building & Construction Chemicals
[Result]
Turning a planned divestment into a growth plan
A building and construction chemicals business lacked the scale to compete profitably in its main North American market. Strategic marketing analysis reframed the choice.
Read the case →Specialty Chemicals · 7B USD
[Result]
One strategic marketing process for seven divisions
A 7B USD specialty chemicals company with seven divisions, from automotive to personal care, wanted one common way to plan.
Read the case →Facing a similar challenge?
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