Medical Devices
[Result]
Finding innovation opportunities with needs-based segments
A medical device leader targeted a complex disease area with only one effective treatment, and needed to know where innovation would matter most.
Read the case →
Positioning and pricing a new solution for wine producers
Case study · Food Processing · Wine producers
Positioning and pricing a new solution for wine producers
A food processing technology leader patented a solution that cut water use and disposal cost for wine producers, but needed to position and price it.
SituationPricing a new product launch
WhenEarlier engagement
The challenge
What the client faced
A new patented solution cut water use and disposal cost for wine producers but needed positioning, value creation and pricing to launch.
Our approach
What we did
Segmentation and value analysis identified the producers who would value it most and how to price it.
- 1Segmented producers by the value they would get.
- 2Quantified water, disposal and productivity savings.
- 3Set positioning and value-based price by segment.
- 4Planned the launch to the most valuable segments first.
Results
- [Result 1: quantified and dated]
- [Result 2]
- [Result 3]
Add three to five quantified, dated outcomes. Specific numbers are what search engines and AI assistants quote.
Why it matters now
Pricing a new product launch
The same approach applies to sustainability-driven innovations in any process industry.
Related case studies
All case studies →Medical Devices · 10-year plan
[Result]
A 10-year innovation roadmap for a medical device leader
A category-leading device company wanted significant growth in current and new markets over a 10-year horizon.
Read the case →Healthcare · Startup
[Result]
Go-to-market strategy for a fall-protection startup
ActiveProtective, inventors of the Tango Belt, needed to understand the value of their device for geriatric and high-risk patients.
Read the case →Facing a similar challenge?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.