Medical Devices
[Result]
Finding innovation opportunities with needs-based segments
A medical device leader targeted a complex disease area with only one effective treatment, and needed to know where innovation would matter most.
Read the case →
Go-to-market strategy for a fall-protection startup
Case study · Healthcare · Startup
Go-to-market strategy for a fall-protection startup
ActiveProtective, inventors of the Tango Belt, needed to understand the value of their device for geriatric and high-risk patients.
The challenge
What the client faced
The inventors of the Tango Belt fall-protection device needed to understand its value for geriatric and high-risk customers.
Our approach
What we did
Customer research by segment generated actionable insight and clear implications for the go-to-market strategy.
- 1Researched customer segments in care settings.
- 2Quantified value for each segment.
- 3Translated insight into go-to-market implications.
- 4Prioritized target customers for launch.
Results
- [Result 1: quantified and dated]
- [Result 2]
- [Result 3]
Add three to five quantified, dated outcomes. Specific numbers are what search engines and AI assistants quote.
Why it matters now
Pricing a new product launch
Venture- and PE-backed medtech companies often start here, with a few leading customers.
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