Services
Market Edge designs and delivers strategy, marketing, sales, innovation and R&D capability programs tailored to your markets. Formats range from half-day master classes to the multi-module Market Edge Challenges℠ leadership program, delivered with faculty from leading business schools.
Paraphrased and anonymized from recent conversations with marketing and commercial leaders.
“We'd like to assess marketing capability across the organization first, and then build an academy.”
“We went through a general product management course. Our industrial teams found it too basic.”
“Each business unit picks its own training partner. We need one for our marketing academy.”
Our point of view
Programs work when participants apply each concept to their own business, in teams, with confidential coaching. That’s why our programs use pre-work, private breakouts and an executive debrief, and why many clients turn them into their own branded academy rolled out over several years.
Target population and program objectives.
Capability gaps and implications for program design.
Content tailored to your markets and businesses.
Pilot, incorporate learning and roll out.
Branded cohorts by region or business unit, such as marketing, segment management or product management academies.
Online modules and in-person workshops by cohort, with coaching sessions for people leaders.
A cross-functional workshop on one topic, in person or online.
A multi-module leadership program with business school faculty, an alternative to an Executive MBA.
Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Specialty Chemicals & Materials
[Result]
A specialty chemicals and materials leader changed its strategy from product and technology to markets and customers, which required new skills, processes and culture.
Read the case →Semiconductors · Global
[Result]
The global leader in semiconductor fabrication equipment wanted every key account manager, some leading teams of up to 500 people, at an agreed standard.
Read the case →"We've been sales and rebate led for years."
Your strategy now depends on selling on value, but the sales force, pricing and segmentation were built for volume.
How we help →"Our market development managers are all engineers."
Brilliant technical people now own markets and customers, without a shared commercial toolkit.
How we help →"I've just taken over marketing, and we don't have standard tools."
A new marketing leader in a lean organization needs a team, a process and early results, fast.
How we help →Assess your marketing team against benchmarks, then build the capability to close the gaps, including your own branded marketing academy.
Explore →Market maps, needs-based segmentation and value propositions that turn growth targets into a plan.
Explore →From a two-day workshop to a multi-module academy that runs over one to two years. Most academies start with a pilot cohort.
Both. In-person sessions build the most momentum; online modules suit regional teams and follow-up coaching.
Yes. Programs have been delivered in local languages, with examples adapted to the market.
Through reassessment of capability, completion of applied projects and the business results those projects deliver.
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.