Recent work · Agriculture · Brazil, India, China
A global crop nutrition company wanted one core sales program for its commercial teams in very different markets.
The challenge
The program had to work in several languages and markets, combine online and in-person learning, and give people leaders a way to coach after the classroom.
Our approach
A modular program, piloted with a small group and then rolled out by cohort.
Outcome so far
[Results from cohort feedback and module assessments.]
What’s next: Strategic marketing workshops for biological products in India, with an executive debrief on extending the work to China and other regions.
Draft from Market Edge records. Client approval required before publishing; add quantified results where the client agrees.
Why it matters now
New customer tiers, channels or owners mean the sales force has to change who it calls on and what it sells.
Agriculture · Europe
[Result]
Two years after launch, a technically excellent cereal seed treatment was missing its targets. Quantifying its value to growers reset the offer and the price.
Read the case →Agriculture · Global
[Result]
An agrochemical company acquired late-stage products for crops and countries where it had never launched. It needed a launch process quickly.
Read the case →Agriculture · 15 countries
[Result]
A global agribusiness needed to know whether marketing in 15 Latin American countries could deliver very different go-to-market strategies.
Read the case →Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.