Agriculture · Global
[Result]
Building launch capability after an acquisition
An agrochemical company acquired late-stage products for crops and countries where it had never launched. It needed a launch process quickly.
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Seven years of tools, training and support
Recent work · Chemicals & Materials · Polymers
Seven years of tools, training and support
A specialty polymers company has used Market Edge tools across its strategic marketing team since 2019.
The challenge
What the client faced
The team wanted a common way to assess new markets, analyze value chains and find unmet needs, used consistently across regions.
Our approach
What we did
A long-term partnership: initial setup and training, regional webinars, stage-gate alignment and an annual tools license with support.
- 1Tool setup and initial training for the strategic marketing team.
- 2Webinars for regional teams in Asia Pacific.
- 3Stage-gate alignment so tools feed innovation decisions.
- 4Annual tools licensing and support, renewed each year.
Outcome so far
The client’s Global Strategic Marketing Director describes the frameworks and tools as an instrumental resource for the team for years.
What’s next: Annual license renewed for 2026.
Draft from Market Edge records. Client approval required before publishing; add quantified results where the client agrees.
Why it matters now
Giving technical teams a commercial language
Brilliant technical people now own markets and customers, without a shared commercial toolkit.
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[Result]
Turning a planned divestment into a growth plan
A building and construction chemicals business lacked the scale to compete profitably in its main North American market. Strategic marketing analysis reframed the choice.
Read the case →Specialty Chemicals & Materials
[Result]
From a technical orientation to a market-led business
A specialty chemicals and materials leader changed its strategy from product and technology to markets and customers, which required new skills, processes and culture.
Read the case →Facing a similar challenge?
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