How we help
A company-branded academy gives the whole commercial team one language, process and toolbox, applied to real markets. Teams learn in workshops, apply the tools to live projects and get coaching until the work reaches good practice.
Baseline capability and priorities.
Curriculum, cases and tools tailored to your markets.
Workshops plus applied projects.
Coaching, refreshers and tool licenses.
Click a problem to see its signs, causes and the evidence from client work.
Marketing Capability & Commercial Excellence
“We have a new strategy. I am not sure the team can deliver it.”
Read more →Marketing Capability & Commercial Excellence
“Our market development managers are engineers. They need a commercial language.”
Read more →Marketing Capability & Commercial Excellence
“We have done lots of training. Nothing changed.”
Read more →AI & Commercial Teams
“People need to question, check and use AI output well.”
Read more →"We've been sales and rebate led for years."
Your strategy now depends on selling on value, but the sales force, pricing and segmentation were built for volume.
How we help →"Our market development managers are all engineers."
Brilliant technical people now own markets and customers, without a shared commercial toolkit.
How we help →“We want an assessment of marketing capability across the organization first, so the academy fixes the right gaps.”
Chemicals & Materials · Coatings
Recent work · 2026
After a general product management course felt too basic for its industrial teams, a coatings business asked for a program built around its own markets.
Read the case →Agriculture · 15 countries
[Result]
A global agribusiness needed to know whether marketing in 15 Latin American countries could deliver very different go-to-market strategies.
Read the case →Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Articles by Market Edge consultants on mkt-edge.com.
No. Participants apply every concept to a live business project, so the academy produces plans as well as skills.
Yes. Academies run in person and online, across regions.
How we help
We group customers by what they need and value, then design an offer, service level and price for each group.
How it works →How we help
We quantify the value your offer creates against the customer's next-best alternative, set price positions on a value map and build the pricing logic sales can defend.
How it works →How we help
We help you choose the accounts that deserve a strategic plan, build one-page key account plans with the team, and connect them to resources, forecasting and reviews.
How it works →Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.