Problem we solve · Marketing Capability & Commercial Excellence
“We have done lots of training. Nothing changed.”
Generic courses teach concepts but rarely change decisions, because they are not connected to the team's real markets or to business results. Training creates impact when participants apply each concept to a live project, are coached until the work is good, and keep using the same tools afterwards.
Cause 1
Content is generic, not built on the company's markets
Cause 2
No applied project or coaching after the workshop
Cause 3
New joiners never learn the tools
Paraphrased and anonymized from recent conversations.
“The tools exist, but newer team members do not know them, so usage across the team is uneven.”
“We want real case studies of clients who used the tools and saw a measurable benefit.”
The approaches we use most often for this problem. Most clients start with one.
How we help
A company-branded academy gives the whole commercial team one language, process and toolbox, applied to real markets.
How it works →How we help
We apply the new process to one or two priority markets straight away, so the team sees results while it learns.
How it works →How we help
Teams license individual tools or the full Market Edge toolbox, customized with their terms and examples, so everyone plans with the same frameworks.
How it works →Market Edge frameworks used to diagnose and fix this problem.
Chemicals & Materials · Coatings
Recent work · 2026
After a general product management course felt too basic for its industrial teams, a coatings business asked for a program built around its own markets.
Read the case →Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Articles by Market Edge consultants on mkt-edge.com.
By the quality of the plans participants produce and the business results they drive, not by course ratings.
Participants use each tool on their own market during the program, with coaching until the work reaches good practice.
"We've been sales and rebate led for years."
Your strategy now depends on selling on value, but the sales force, pricing and segmentation were built for volume.
How we help →"I've just taken over marketing, and we don't have standard tools."
A new marketing leader in a lean organization needs a team, a process and early results, fast.
How we help →"Our market development managers are all engineers."
Brilliant technical people now own markets and customers, without a shared commercial toolkit.
How we help →Marketing Capability & Commercial Excellence
“We have a new strategy. I am not sure the team can deliver it.”
Read more →Marketing Capability & Commercial Excellence
“Our market development managers are engineers. They need a commercial language.”
Read more →Marketing Capability & Commercial Excellence
“Every business unit plans and sells differently.”
Read more →Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.