Chemicals & Materials · Polymers
Recent work · 2019–2026
Seven years of tools, training and support
A specialty polymers company has used Market Edge tools across its strategic marketing team since 2019.
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Toolbox licensing
How we help
Toolbox licensing
Teams license individual tools or the full Market Edge toolbox, customized with their terms and examples, so everyone plans with the same frameworks. Options range from 90-day trials to enterprise licenses.
How it works
01
Choose tools
What your teams need now.
02
Customize
Terms, templates and examples.
03
Onboard
Short webinars.
04
Renew
Annual updates and new tools.
Problems it solves
Click a problem to see its signs, causes and the evidence from client work.
What we hear
“We are satisfied with the pricing tools. What we want now is better value proposition and market analysis tools, with only selective training.”
Tools we use
Market MapA Market Map breaks a market into cells, usually applications against technologies or competitors, and shows the size, growth rate and competitive share of each cell.Competitive AssessmentA Competitive Assessment scores your offer and competitors' offers on the purchase criteria that matter to a segment, weighted by importance.Value CreationValue Creation quantifies the economic value your offer creates for a customer compared with their next-best alternative: savings, extra revenue and reduced risk.Value MapA Value Map plots perceived performance against price for you and your competitors.
Programs and services
Client results
All case studies →Questions clients ask
Can we try before licensing?
Yes, with 90-day access to specific tools.
Do tools work with AI?
Yes. The Q4 2026 refresh adds AI-native integrations, including direct compatibility with Claude.
Often combined with
How we help
Company marketing academy
A company-branded academy gives the whole commercial team one language, process and toolbox, applied to real markets.
How it works →How we help
A common commercial process and toolbox
We install one strategic marketing and commercial process, with linked tools, across business units and regions.
How it works →How we help
EdgeSim™ business simulation
EdgeSim™ lets teams run a B2B business in a simulated market and see how marketing, pricing and investment decisions flow through to P&L and cash.
How it works →Is this the right place to start?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.