How we help
EdgeSim™ lets teams run a B2B business in a simulated market and see how marketing, pricing and investment decisions flow through to P&L and cash. It connects commercial choices to financial results.
Market, products and teams.
Rounds of decisions against other teams.
Financial results after each round.
Lessons applied to your business.
Click a problem to see its signs, causes and the evidence from client work.
“Our technical people make commercial decisions without seeing how they hit margin and cash.”
Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Technical, product and sales people moving into commercial roles, and leadership teams.
It can run in person or online.
How we help
A company-branded academy gives the whole commercial team one language, process and toolbox, applied to real markets.
How it works →How we help
We install one strategic marketing and commercial process, with linked tools, across business units and regions.
How it works →How we help
Teams license individual tools or the full Market Edge toolbox, customized with their terms and examples, so everyone plans with the same frameworks.
How it works →Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.