Business Simulations (EdgeSim™)
Services
Business Simulations (EdgeSim™)
EdgeSim™ is Market Edge’s suite of business simulations. Teams run a business over several rounds as markets evolve and competitors change strategy, experiencing the impact of their decisions on P&L and cash. Versions exist for specialty chemicals, life sciences, commodities and consumer markets.
Who it’s for
- Sales and marketing meetings that need a memorable experience
- Leadership and capability programs
- New teams building shared business acumen
What you get
- Tailored EdgeSim™ session
- Facilitation by a senior consultant
- Debrief and application
[Sample output: screenshot of an anonymized deliverable]
What we hear from clients
Paraphrased and anonymized from recent conversations with marketing and commercial leaders.
“We want a memorable experience for our sales and marketing meeting that builds real skills.”
“Our new managers need to understand how their decisions affect P&L and cash.”
“We want leaders from different functions to make decisions together.”
Our point of view
Simulations work because people learn by competing and seeing consequences without real-world risk. EdgeSim™ is tailored to your market and always debriefed by a senior consultant, so lessons connect back to your own business.
How it works
01
Tailor
Select and adapt the simulation to your market.
02
Compete
Teams make decisions across manufacturing, sales, marketing, finance and product development.
03
Debrief
Coaching links results to your own business.
04
Apply
Teams take decisions and lessons back to work.
Formats clients use
Sales and marketing meeting
A half-day or day-long competitive session.
Inside a capability program
Several rounds alongside applied learning.
Leadership team session
Cross-functional decisions on strategy and resources.
Market versions
Specialty chemicals, life sciences, commodities and consumer.
Questions clients ask
How long does a simulation take?
From half a day to several sessions within a longer program.
How many people can take part?
Several competing teams; we size it to your group.
Is it tailored to our industry?
Yes. Versions exist for several markets and are adapted to yours.
Who facilitates?
Every session is led by a Market Edge senior consultant.
Interested in Business Simulations?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.