Expertise

Marketing and commercial capability for B2B leaders

Most of our work builds the marketing and sales capability a strategy depends on. Pricing, innovation and AI readiness support it.

Core expertise

“Can our team deliver the strategy?”

Assess your marketing team against benchmarks, then build the capability to close the gaps, including your own branded marketing academy.

“Are we selling on value or on rebates?”

Move sales teams from volume and rebates to value selling, and build strategic relationships with the accounts that matter most.

“Where exactly will our growth come from?”

Market maps, needs-based segmentation and value propositions that turn growth targets into a plan.

Supporting expertise

“Are we leaving money on the table?”

Quantify the value you create and price to capture it, even in uncertain markets.

“Which opportunities are worth funding?”

Assess opportunities before R&D starts, manage the portfolio and product lifecycle, and ground it all in real customer insight.

“What changes for our marketers and sellers?”

Where AI should do the work, where people must decide, and how to build both.

Start with evidence

Three ways to start

15-minute call · confidential

See how your marketing roles and headcount compare with similar B2B business units by size, profit, R&D and growth.

Individual and team results

Test marketing, finance and sales knowledge against your company average and industry best in class.

Monthly

One practical tool or idea each month for B2B marketing and commercial leaders.

Describe your challenge and we will point you to the right consultant.