Services
Market Edge’s biennial Marketing Headcount Benchmarks compare strategic marketing, marketing communication and product management roles across similar B2B business units by size, operating profit, R&D investment and expected growth.
Paraphrased and anonymized from recent conversations with marketing and commercial leaders.
“Is our marketing organization right-sized for the current strategy?”
“We're flying blind when it comes to marketing resource allocation, especially when we want to grow.”
“Are we under-resourced in strategic marketing for the new markets we're targeting?”
Our point of view
Many B2B leaders don’t know whether marketing is the right size, and without industry benchmarks it’s impossible to know. Our benchmarks analyze headcount by marketing role as a function of revenue, operating margin, forward growth and R&D investment, so you can see where you’re under- or over-resourced for your strategy.
A confidential 15-minute call to agree the comparison.
Provide headcount and business data securely.
Your organization compared with similar business units.
Review results and implications with a lead consultant.
Your headcount by role compared with similar business units.
Resourcing at enterprise, line-of-business and business-unit level.
Headline findings from the benchmark study for your sector.
Results and implications discussed with a lead consultant.
Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Start here
A senior consultant will contact you within two business days to agree the comparison. Your data stays confidential.
Form name in HubSpot: Benchmarks request, so conversions roll up by service theme.
"Leadership wants to know if marketing is the right size, and what it delivers."
Executives are questioning marketing headcount and impact, and you need evidence.
How we help →"I've just taken over marketing, and we don't have standard tools."
A new marketing leader in a lean organization needs a team, a process and early results, fast.
How we help →"We're a new company with a parent company's marketing habits."
A new owner or independent company means new growth targets with marketing infrastructure that was left behind.
How we help →Strategic marketing, product management and tactical marketing (including marketing communication), analyzed separately.
B2B sectors including material science, specialty chemicals, agriculture and healthcare, built from more than 20 years of work with category leaders.
Yes. Data is shared securely and compared anonymously, under NDA where needed.
Headcount by role and basic business data such as revenue, operating margin, growth outlook and R&D spend, after a short call to agree the comparison.
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.