Agriculture · 15 countries
[Result]
Assessing marketing capability across 15 countries
A global agribusiness needed to know whether marketing in 15 Latin American countries could deliver very different go-to-market strategies.
Read the case →
Capability Assessments
Services
Capability Assessments
Market Edge Capability Assessments evaluate individual and organizational capability in marketing, finance and sales at a skilled-practitioner level. Results compare each individual with the company average and industry best in class, and prioritized gaps lead to a development road map.
Who it’s for
- Commercial leaders checking whether the team can deliver a new strategy
- HR and learning teams planning development budgets
- Companies measuring the return on capability programs
What you get
- Individual and company reports
- Benchmark comparison
- Prioritized development road map
[Sample output: screenshot of an anonymized deliverable]
What we hear from clients
Paraphrased and anonymized from recent conversations with marketing and commercial leaders.
“Before we plan development, we want to assess our whole marketing team, about 200 people.”
“I'd like an organizational assessment against the competition at enterprise, line-of-business and business-unit level.”
“Tools exist, but awareness and consistent use across the team is uneven.”
Our point of view
An assessment is only useful if it changes what you invest in. We test individuals at a skilled-practitioner level, review how planning really works, and report gaps against both your strategy and industry best in class, so the road map focuses on what matters for the business.
How it works
01
Agree scope
Roles, regions and optional client-specific questions.
02
Assess
Online assessment plus interviews and process review where needed.
03
Benchmark
Compare with company average and best in class.
04
Prioritize
A development road map focused on the gaps that matter for the strategy.
Formats clients use
Individual assessment
Online questions on marketing, finance and sales concepts, with individual and company reports.
Organizational assessment
Interviews, process mapping and plan reviews, at enterprise, business-unit or country level.
Capability heat map
Current versus target capability by role and region, compared with competitors.
Reassessment
Repeat at intervals to show progress and return on investment.
Related case studies
All case studies →Packaging · 6B USD, 30 countries
[Result]
A multi-year commercial excellence program across 30 countries
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Start here
Request a capability assessment conversation
A senior consultant will contact you within two business days to agree the comparison. Your data stays confidential.
Form name in HubSpot: Capability assessment request, so conversions roll up by service theme.
Situations where clients use this
"Leadership wants to know if marketing is the right size, and what it delivers."
Proving the value of marketing
Executives are questioning marketing headcount and impact, and you need evidence.
How we help →"I've just taken over marketing, and we don't have standard tools."
Building or rebuilding a marketing function
A new marketing leader in a lean organization needs a team, a process and early results, fast.
How we help →"We've been sales and rebate led for years."
Moving from commodity to specialty
Your strategy now depends on selling on value, but the sales force, pricing and segmentation were built for volume.
How we help →Related expertise
Questions clients ask
How many people can you assess?
From one team to several hundred people across regions. Larger assessments are usually customized to your roles.
What do individuals receive?
A report comparing their results with the company average and industry best in class, by topic.
Can we add our own questions?
Yes. Client-specific questions and sector versions for B2B and agriculture are available.
Does the assessment include AI skills?
It can. We add an AI literacy dimension for teams planning how to work with AI.
Interested in Capability Assessments?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.