MA

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency