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    MA&C April 2023

    During the program, participants will

    • Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
    • Design innovative campaigns that change customer’s perceptions and behavior
    • Optimize marketing spend to appropriate communication channels, events and activities
    • Measure market activation effectiveness and efficiency
    MA&C February 2023

    During the program, participants will

    • Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
    • Design innovative campaigns that change customer’s perceptions and behavior
    • Optimize marketing spend to appropriate communication channels, events and activities
    • Measure market activation effectiveness and efficiency
    MA&C December

    During the program, participants will

    • Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
    • Design innovative campaigns that change customer’s perceptions and behavior
    • Optimize marketing spend to appropriate communication channels, events and activities
    • Measure market activation effectiveness and efficiency