Events

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    MA&C June, Online

    Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program outputs include touchpoint design and creative briefs; advertisement, agency, and channel events; Campaign performance metrics, dashboards, and triggers

    MA&C October, Online

    During the program, participants will

    • Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
    • Design innovative campaigns that change customer’s perceptions and behavior
    • Optimize marketing spend to appropriate communication channels, events and activities
    • Measure market activation effectiveness and efficiency
    MA&C September, Online

    Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program outputs include touchpoint design and creative briefs; advertisement, agency, and channel events; Campaign performance metrics, dashboards, and triggers

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