During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.