MA&C September 2023

    202328sepAll Day29MA&C September 2023

    Event Details

    During the program, participants will

    • Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
    • Design innovative campaigns that change customer’s perceptions and behavior
    • Optimize marketing spend to appropriate communication channels, events and activities
    • Measure market activation effectiveness and efficiency


    september 28 (Thursday) - 29 (Friday)(GMT-04:00)