Customer R&D
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Testimonials
We wanted to understand how our new implant device would add value, both clinically and economically. Market Edge helped us capture those insights and helped us develop the device’s value proposition and product launch roadmap.
Market Edge surveys helped us do a needs-based segmentation that aided the product development process.
Market Edge Market Research team helped us develop a clear Innovation Roadmap for our new medical device to achieve our growth objectives.
Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.
Great group of people. Love the anecdotal information and examples from the projects you have worked on!
The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.
The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are
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