Contact Market Edge

    Market Edge at a Glance

    Market Edge at a glance

    Market Edge in two minutes

    Market Edge helps marketing and commercial leaders in chemicals, materials, agriculture, life sciences and industrial companies build the capability their strategy needs. Since 1992 we have run assessments, consulting projects and company-branded marketing academies for category leaders in [54] countries.

    Worked with us before and moved to a new company? This page is written to forward to your new team or boss.

    1992Founded inside ICI
    [200+]Client companies
    1,000+Business units using our process
    US · UK · CHOffices

    What we do

    Marketing Capability & Commercial Excellence

    Assess your marketing team against benchmarks, then build the capability to close the gaps, including your own branded marketing academy.

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    Sales Excellence & Key Account Management

    Move sales teams from volume and rebates to value selling, and build strategic relationships with the accounts that matter most.

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    Strategic Marketing & Growth

    Market maps, needs-based segmentation and value propositions that turn growth targets into a plan.

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    Also: Pricing & Value, Innovation, Portfolio & Customer Insight, AI & Commercial Teams.

    Who we work with

    • CMOs, VPs of Marketing and Commercial, and global marketing directors
    • Sales and commercial excellence leaders
    • Business unit general managers
    • Technical leaders moving into commercial roles

    Industries: Chemicals & Materials, Agriculture & Food, Life Sciences & Medical Devices, Industrial Manufacturing & Technology.

    How engagements usually start

    A headcount benchmark15-minute call, confidential comparisonA capability assessmentIndividual and team baselineAn Academy programTwo days, open enrollmentA conversation about a business change30 minutes with a senior consultant

    Selected results

    All case studies →

    Packaging · 6B USD, 30 countries

    [Result]

    A multi-year commercial excellence program across 30 countries

    A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.

    Read the case →

    Semiconductors · Global

    [Result]

    Raising key account management capability for global account teams

    The global leader in semiconductor fabrication equipment wanted every key account manager, some leading teams of up to 500 people, at an agreed standard.

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    Agriculture · Europe

    [Result]

    Turning around a seed treatment launch with value pricing

    Two years after launch, a technically excellent cereal seed treatment was missing its targets. Quantifying its value to growers reset the offer and the price.

    Read the case →
    “Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.”
    Breana Roides
    Senior Manager, WW Marketing Education, Johnson & Johnson
    “With Market Edge's analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.”
    Steve Medvetz
    Business Leader, W. L. Gore & Associates

    Want to talk it through?

    Talk it through with a senior consultant: 30 minutes, no sales pitch.

    Book a conversation