Agriculture · 15 countries
[Result]
Assessing marketing capability across 15 countries
A global agribusiness needed to know whether marketing in 15 Latin American countries could deliver very different go-to-market strategies.
Read the case →
Capability assessment
How we help
Capability assessment
We assess individuals and teams against the marketing, sales and finance capabilities your strategy needs, compare them with industry best in class and link the gaps to business results. It is the baseline for any capability investment.
How it works
01
Define capabilities
What the strategy needs from each role.
02
Assess
Knowledge and application, individual and team.
03
Compare
Against company average and best in class.
04
Prioritize
Gaps linked to business results.
Problems it solves
Click a problem to see its signs, causes and the evidence from client work.
Marketing Capability & Commercial Excellence
Strategy outpaces capability
“We have a new strategy. I am not sure the team can deliver it.”
Read more →Marketing Capability & Commercial Excellence
No common process
“Every business unit plans and sells differently.”
Read more →Sales Excellence & Key Account Management
Skills gaps across business units
“Each unit trains sales differently. We have no shared view of capability.”
Read more →AI & Commercial Teams
Tools without a plan
“Everyone is experimenting with AI. Nobody has a plan.”
Read more →AI & Commercial Teams
Risk with client data
“We have no clear rules for what can go into AI tools.”
Read more →AI & Commercial Teams
Skills gap
“People need to question, check and use AI output well.”
Read more →Situations where we use it
"I've just taken over marketing, and we don't have standard tools."
Building or rebuilding a marketing function
A new marketing leader in a lean organization needs a team, a process and early results, fast.
How we help →"Leadership wants to know if marketing is the right size, and what it delivers."
Proving the value of marketing
Executives are questioning marketing headcount and impact, and you need evidence.
How we help →What we hear
“We need to know whether marketing can actually deliver the plan before we invest in training.”
Programs and services
Client results
All case studies →Packaging · 6B USD, 30 countries
[Result]
A multi-year commercial excellence program across 30 countries
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Further reading
Articles by Market Edge consultants on mkt-edge.com.
Questions clients ask
What does an assessment measure?
Whether people know and can apply the concepts behind strategic marketing, pricing, sales and finance.
What happens after it?
Priority gaps feed a capability program, an academy or a business improvement project.
Often combined with
How we help
A common commercial process and toolbox
We install one strategic marketing and commercial process, with linked tools, across business units and regions.
How it works →How we help
Marketing headcount and operating model benchmarks
We compare your marketing roles, headcount and structure with similar B2B business units by size, profit, R&D and growth.
How it works →How we help
Capability development road map
We turn assessment results and business priorities into a sequenced road map: which capabilities to build first, for whom, how, and how to measure return.
How it works →Is this the right place to start?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.