How we help
We compare your marketing roles, headcount and structure with similar B2B business units by size, profit, R&D and growth. You see where you are under- or over-resourced, and what operating model fits your strategy.
Your business units, roles and headcount.
Benchmarks from similar B2B businesses.
What the gaps mean for your strategy.
Roles, structure and priorities to fund.
Click a problem to see its signs, causes and the evidence from client work.
"I've just taken over marketing, and we don't have standard tools."
A new marketing leader in a lean organization needs a team, a process and early results, fast.
How we help →"We're a new company with a parent company's marketing habits."
A new owner or independent company means new growth targets with marketing infrastructure that was left behind.
How we help →"Leadership wants to know if marketing is the right size, and what it delivers."
Executives are questioning marketing headcount and impact, and you need evidence.
How we help →“I would like an organizational assessment against competitors of how we resource marketing at enterprise, line of business and business unit level.”
Packaging · 6B USD, 30 countries
[Result]
A packaging leader with 6B USD sales and 23,000 employees moved from selling products to selling solutions, and needed to transform commercial capability worldwide.
Read the case →Articles by Market Edge consultants on mkt-edge.com.
Yes. Comparisons are anonymized and your data is not shared.
It starts with a 15-minute call to agree the comparison.
How we help
We install one strategic marketing and commercial process, with linked tools, across business units and regions.
How it works →How we help
We assess individuals and teams against the marketing, sales and finance capabilities your strategy needs, compare them with industry best in class and link the gaps to business results.
How it works →How we help
We turn assessment results and business priorities into a sequenced road map: which capabilities to build first, for whom, how, and how to measure return.
How it works →Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.