The Market Edge Marketing Benchmarks have been updated for 2023 and include three important additional findings in budget pressure, marketing role priorities, and digital marketing. Download the PDF for an in-depth analysis of each finding.

    Our benchmarks compare headcount and roles in strategic marketing, marketing communication, and product management in order to compare similar business units based on size, operating margin, R&D investment, and anticipated growth. Evaluations of specialty chemical and materials, agrochemical, and healthcare companies at the business unit level provide a specific and relevant comparison to peers.

    Market Edge’s proprietary Marketing Benchmarks and Capability Databases are based on >20 years of experience with category-leading clients in a range of B2B and B2C industries.

    Marketing Benchmarks Examples


    Are your Marketing team’s headcount and roles appropriate to deliver your organization’s strategy? Participate in Market Edge’s Benchmarking Study to know the implications for your organization.

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