2018 Marketing Benchmarks
Market Edge’s proprietary Marketing Benchmarks and Capability databases are based on >20 years’ experience with category-leading clients in a range of B2B and B2C industries.
Strategic, tactical and product management marketing roles are analyzed as a function of operating profit, R&D investment and anticipated growth. Extracts from the database compare similar business units (industries, size, profitability, and growth).
Benchmarks provide guidance to determine if the quantity of marketing investment is appropriate.