Market Edge Advisor October 2018

    Maggie Girolamo

    2018 Marketing Benchmarks

    Market Edge’s proprietary Marketing Benchmarks and Capability databases are based on >20 years’ experience with category-leading clients in a range of B2B and B2C industries.

    Strategic, tactical and product management marketing roles are analyzed as a function of operating profit, R&D investment and anticipated growth.  Extracts from the database compare similar business units (industries, size, profitability, and growth).

    Benchmarks provide guidance to determine if the quantity of marketing investment is appropriate.

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