Improving Marketing Capability
Capability is the combination of knowledge, skills, processes, experience and enabling technology. An online diagnostic can start the process. The Market Edge Assessment measures both knowledge (do I know the concept?) and skill (can I synthesize and apply multiple concepts?)
Market Edge also provides capability benchmarks for several market sectors (e.g. Specialty Chemicals, Agriculture, etc.)
A capability assessment starts the process. The results lead to business unit specific implications and building a commercial capability development roadmap.