Improving Marketing Capability
“Kawasaki quote” is a derivative from “Guy Kawasaki” by JD Lasica, used under CC BY 2.0 the “Kawasaki quote” is licensed under CC BY 2.0 by Market Edge.
Capability is the combination of knowledge, skills, processes, experience and enabling technology. An online diagnostic can start the process. The Market Edge Assessment measures both knowledge (do I know the concept?) and skill (can I synthesize and apply multiple concepts?)
Market Edge also provides capability benchmarks for several market sectors (e.g. Specialty Chemicals, Agriculture, etc.)
A capability assessment starts the process. The results lead to business unit specific implications and building a commercial capability development roadmap.