Event Type 2 SVP
march
202309mar(mar 9)8:00 am10(mar 10)6:00 pmPricing April 2023

Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
9 (Thursday) 8:00 am - 10 (Friday) 6:00 pm
Organizer
may
202311may(may 11)8:00 am12(may 12)6:00 pmPricing May 2023

Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
11 (Thursday) 8:00 am - 12 (Friday) 6:00 pm
Organizer
july
202326jul(jul 26)8:00 am27(jul 27)6:00 pmPricing July 2023

Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
26 (Wednesday) 8:00 am - 27 (Thursday) 6:00 pm