Market Edge Tools and Frameworks

Market Edge's strategic frameworks and tools have been an instrumental resource for our strategic marketing team for years, supporting our approach to assessing new markets and their attractiveness, capturing value chain analysis, and identifying unmet market needs to drive new product development and market expansion. The Market Edge team comprises dedicated professionals with top-tier consulting expertise, extensive industry experience, and a customer-centric mindset. Market Edge team offers a flexible and pragmatic approach tailored to their clients’ business needs whether it is hands-on coaching, sharing best practices or lending a pair of hands. Global Strategic Marketing Director, Kraton

Market Edge Frameworks helped us define a common vocabulary and were able to have everyone on the same page.

Market Edge Tools helped me simulate the real world scenarios. We were able to have brainstorming sessions internally using the tool simulations