Agriculture · Global
[Result]
Building launch capability after an acquisition
An agrochemical company acquired late-stage products for crops and countries where it had never launched. It needed a launch process quickly.
Read the case →
Value propositions, brand and demand generation
How we help
Value propositions, brand and demand generation
We build value propositions for each target segment and turn them into brand messages and campaigns that generate demand with the right customers. Marketing activity connects to segments and sales goals.
How it works
01
Define audiences
Target segments and influencers.
02
Write propositions
Value, proof and messages.
03
Plan campaigns
Channels, content and timing.
04
Measure
Pipeline and KPIs agreed with sales.
Problems it solves
Click a problem to see its signs, causes and the evidence from client work.
What we hear
“We are rebranding for new target audiences, and our inherited KPIs will not tell us whether we hit the new goals.”
Tools we use
Value Proposition builderThe Value Proposition builder turns analysis into a clear statement for each segment and stakeholder: who it is for, the problem it solves, the value it delivers and why it is better than the alternative.Influencer MapAn Influencer Map shows everyone who shapes a purchase, from users and specifiers to consultants, the channel and peers, and how much each one matters.Launch and campaign planThe Launch and campaign plan turns strategy into action: target customers, purchase criteria, influencers, touchpoints, messages, timing and measures for a new product launch or seasonal campaign..
Programs and services
Client results
All case studies →Agriculture · Biologicals
Recent work · 2026
Launch plan and value price for a biological crop nutrition product
A crop nutrition company was preparing to launch a biological product through the channel to growers and applicators.
Read the case →Further reading
Articles by Market Edge consultants on mkt-edge.com.
Questions clients ask
Do you run campaigns?
We design the propositions, messages and plans with your team and agencies; your team runs them.
How does this connect to sales?
Campaigns are planned with agreed KPIs and CRM processes, so marketing and sales measure the same thing.
Often combined with
How we help
Marketing headcount and operating model benchmarks
We compare your marketing roles, headcount and structure with similar B2B business units by size, profit, R&D and growth.
How it works →How we help
Capability development road map
We turn assessment results and business priorities into a sequenced road map: which capabilities to build first, for whom, how, and how to measure return.
How it works →How we help
Growth logic and strategic marketing plan
We build the logic that connects a revenue target to specific markets, segments and offers: where growth will come from, why you will win, and what it takes.
How it works →Is this the right place to start?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.