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    Commercial Capability Assessments

    Test Individual Skills and Knowledge in Marketing, Finance, and Sales

    Based on twenty-five years’ experience with category leading B2B companies, Market Edge Capability Assessments evaluate and benchmark capability in Marketing, Finance, and Sales. Prioritized gaps lead to development road maps that build the capability required to achieve your strategy.

    Assessments test an individual’s knowledge and skill of core concepts at a “skilled practitioner” level of difficulty. Output compares individual’s results with company average and industry “best in class”.

    Market Edge Marketing Capability Assessments

    Marketing Assessment

    The Assessment consists of questions from market understanding through marketing execution. B2B and Agriculture sector-specific Assessments and associated benchmarks are available. Additional, client specific questions can be included. Output compares individual results with company average and industry “best in class”.

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    For HR/OD or Marketing Leaders, the Assessment objectively quantifies participants’ skills, and knowledge. Output identifies and prioritizes specific content to optimize capability development and drive performance.

    Finance Assessment

    The Assessment has been developed in partnership with Professor Nuno Fernandes (Finance for Executives), a recognized finance and governance expert, Professor at top business schools, and author of several books.

    The Assessment consists of 35 questions, organized into 7 chapters. Optional, client or market specific chapters can be added.

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    For Business Leaders that need a finance mindset and capability to deliver their strategy, the Assessment is an objective evaluation with actionable results.

    Sales Assessment

    The Assessment consists of 30 questions, organized into 6 chapters. Additional, client specific questions can be added. Output compares individual’s results v. business unit and company average.

    Sample Assessment
    Case Example

    Discover how Capability Assessments evaluate commercial knowledge and skill, leading to prioritized capability development. Contact us at info@mkt-edge.com or use the form below to learn more.